Blog

New Year's Eve is coming so it is time for you to prepare your New Year campaigns. This article will look at internal data from the 1st to the 7th of January 2023 to help you choose your targeting strategy for your 2025 New Year promotions. We will cover everything from Devices to Geos as well as the best ad formats to target for New Year’s promotions. New Year Promotions:... Read More

2024 has been a year full of innovative advances, privacy concerns and legislation changes in the Ad Tech industry. As the year comes to a close, it is time to analyse these yearly trends in order to understand what 2025 might look like for digital advertising professionals. Read on to find out the top 6 Ad Tech Website Publishing trends for 2025. AI automation Ad Tech Website Publishing trends for... Read More

Updated on the 16th December 2024 - Your online security is a top priority for ExoClick, that is why we recommend that you activate Two-factor authentication. Online security experts strongly suggest enabling 2FA on all your online accounts, to make unauthorized access much more difficult, making it a key feature in the digital world, and especially in Ad Tech. Continue reading this article to find out the benefits of enabling Two-Factor... Read More

ExoClick is a company that strives to lead the way in the Ad Tech industry. We do so by continuing to perfect our network, adding new features, and expanding on the ones we currently have through constant innovation. Read on to see how ExoClick innovated in 2024. #1 New Feature for Advertisers! Third Party Tracking URLs One of the best ad network feature updates and innovations of 2024 was the... Read More

Christmas is fast approaching and is one of the most lucrative times of the year for Advertisers. In this article, we will delve into questions like how to optimize Christmas marketing campaigns and how to gain holiday advertising success while sharing tips for creating compelling Christmas ads and festive ad copy examples. So, if you are an Advertiser looking to make the most out of the Christmas period, keep reading... Read More

ExoClick has launched the ExoClick Academy, a free online learning platform for Publishers and Advertisers with all levels of knowledge designed to help you reach your advertising goals, allowing you to learn advertising skills online at your own pace! Retraining in order to change industries or pursue higher wages has become a normal part of the average person’s working life. So much so that, according to Apollo Technical, approximately half... Read More

At ExoClick, we're dedicated to helping our Publishers grow their business. By becoming an ExoClick Publisher, you'll gain expert guidance on optimizing your ad zones, ensuring Google compliance, and implementing effective monetization strategies. Our goal is to maximize your revenue while preserving a positive user experience. So, ready to discover what’s in it for you? Continue reading to find out why join ExoClick ad network as a Publisher and what... Read More

Black Friday is an American shopping event that gained international popularity in 2010 and will begin on November 29th, 2024 this year. In this article, we will explore Black Friday eCommerce trends and how to increase sales on Black Friday. This article is particularly useful for Advertisers promoting offers in Tier 1 countries in Europe and English-speaking regions like the United States. We will also examine internal data from our... Read More

Are you an Advertiser who promotes in Asia or are you looking to break into the market with your E-commerce offers? Why not try Advertising in China for Singles Day 2024? In this article, we will discover ‘What is Singles Day?’, how to create E-commerce campaigns for Singles Day that convert in China, and our online advertising tips for Singles Day in China. Read on for more!  What is Singles... Read More

When looking at the overall layout of your site, there are two main sections to take into consideration: Above the Fold and Below the Fold. Because they are different parts of the end user journey, it is important to take them into consideration when thinking about ad zone placement, and to be strategic. In this article we tell you ad zone placement strategies for Publisher for Above and Below the... Read More