How to optimize Christmas marketing campaigns
Christmas is fast approaching and is one of the most lucrative times of the year for Advertisers. In this article, we will delve into questions like how to optimize Christmas marketing campaigns and how to gain holiday advertising success while sharing tips for creating compelling Christmas ads and festive ad copy examples. So, if you are an Advertiser looking to make the most out of the Christmas period, keep reading as we share the top tips for optimizing Christmas marketing campaigns in 2024!
Optimizing Christmas marketing campaigns: the Christmas consumer
You may have previously developed buyer personas for your offers but it is important to remember that the Christmas shopper is different from the regular customer. If we look at the psychology of the Christmas shopper, gift-giving is a bigger motivator than personal wants or desires during winter. There is a lot more impulse buying during the Christmas period and nostalgia and tradition play a big role in purchasing.
TIP! When asking the question how to optimize Christmas marketing campaigns, a goo place to start is by creating new buyer personas. Consider demographics, interests, and behavior. People purchasing your products or offers may be purchasing them for a partner or family member.
How to gain holiday advertising success
Christmas spending in 2024 is anticipated to rise by 7% compared to last year, with the average shopper expected to spend about $1,638 on gifts, travel, and entertainment. During Christmas there is an increase in expenditure across all niches, so let’s look at optimizing Christmas marketing campaigns with festive ad copy examples.
1. Create a sense of exclusivity!
Want to make a landing page that really stands out? Try adding festive themes to your page sections, for example make a ‘Christmas Wishlist’ or ‘Stocking Stuffers’ section on your landing pages. This will allow you to share bundle offers helping you to upsell during the most lucrative season. You can also let the audience know that these are the most popular items for Christmas which may help them to make a purchase.
If you want to drive more customers to your website, try ‘12 days of discounts’. The concept is that you have a discount on one of your offers for 24 hours only. Each day is a different offer thus driving people to your landing page or site to see if it is an offer they would like to purchase.
2. Limited time offers
If your offers are exclusive for Christmas, advertise them as such, customers will feel there is additional value and more of a reason to purchase now rather than later. You can reflect this in the ad text with phrases like ‘Santa’s top picks’, ‘Limited Time Offer’ or ‘Christmas Exclusive’.
Display a daily countdown timer to build anticipation for upcoming deals.
3. Email Lists
If you are an Advertiser looking to create or increase your email list. You could create a Christmas themed giveaway. You could require an email to join the giveaway and ask for the end user to join your mailing list. This will help you to understand your audience better and target them more specifically and effectively in future campaigns.
4. Native ads
Native ads are a great way to catch the audience’s attention especially if you are trying to make an impression. You should focus on editorial content to accompany your Native campaigns like listicles. Create interesting editorial content on your landing page to pique your audience’s interest. For example with Dating you could take influence from Hallmark movie tropes and write articles with titles like ‘How to find love this Christmas: Discover Your Perfect Match’, ‘3 red flags you should avoid when looking for love’, or ‘Must-ask questions for your soulmate this Christmas’.
Remember using emojis will be more eye catching and save on word count!
Creating compelling Christmas ads: Color
Red is associated with attention, strength, and confidence. It is also the color that we associate with Santa Claus. This makes it a very compelling and eye-catching color for campaigns during Christmas.
Green is associated with mistletoe, Christmas trees, and holly. Green is associated with good luck, protection, and prosperity. It is also the complementary opposite of red which means campaigns using these colors together really stand out!
Gold is also associated with wealth and luxury. If you want to make your campaign and the offer look high-quality and expensive. Try using it in ad campaigns to create a sense of exclusivity and value.
White is associated with fallen snow, the majority of countries where Christmas is celebrated have snow during Christmas also. White is associated with purity, hope, and goodness. For Advertisers, it is a great background, text, or accent color to use in campaigns.
Purple is a color associated with royalty. It creates a similar sentiment to gold of luxury and value. If you are an Advertiser trying to convey that your brand is elite, special, or luxurious, this color would be best for your campaigns and also works very well with gold.
Incorporate a Christmas theme into ad creatives
Now that we have identified the colors we associate with Christmas and how they can assist your Festive creatives, it’s time to explore how to optimize Christmas marketing campaigns with Christmas themes. These are the elements and images you can place into your ad creatives to make them feel more festive. You can use elements like presents, Christmas trees, holly, mistletoe, snow, reindeer, Santa Claus, elves, snowmen, sparkles, snowflakes, and Christmas stockings to name a few. Whichever elements you choose to target for your campaign ensure that this is consistent across your campaigns.
Optimizing Christmas marketing campaigns with festive ad text
Here are some festive ad copy examples to inspire your Christmas campaign. If you would like a short text that gets straight to the point try these short and sweet examples; “Tis the season to shop!”, “Gift ideas for everyone on your list.” or “Last-minute gifts delivered fast.”
Another way to make an impression is by creating a sense of urgency. Try phrases like “Don’t miss out on our biggest sale of the year!”, “Limited-time offer: 25% off all orders.” and “Hurry, while supplies last!”
Highlighting perks of purchase like value-added bonuses increases the number of people that click on your offer. If you have a Casino offer you could offer ’50$ for new sigh ups’ or you could double the deposit the end user adds during the Christmas period.
This is also highly effective with free shipping. Businesses that offer free shipping have a 20% higher conversion rate than those that do not. Additionally, 84% of customers reported that they made a purchase specifically due to free shipping. So, why not try tag lines like “Free shipping on all orders over $50” or, “Easy returns and exchanges.” If you have an online offer try offering 2 months free or a discount on purchases before the 20th of December.
Remember A/B testing your creatives is the best way to get the most out of your offers. ExoClick has a large audience and can help you get a large volume of impressions on your creatives but additionally, ExoClick has the Variation Optimization algorithm to assist you in your A/B testing. So, test different ad variations to determine what works best for your audience.
By combining these tips and ad text ideas, you can create a successful online Christmas campaign across all ad formats, that drive sales and strengthens your brand.
Conclusion:How to optimize Christmas marketing campaigns
Incorporating festive ad copy into your Christmas campaigns will help you to gain holiday advertising success! Christmas is a great opportunity to increase your revenue, so don’t miss out! If you are interested in increasing your impressions and expanding your audience on your advertising campaigns then get in touch with the ExoClick Team today!
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