Increase watch time with Fluid Player’s new Suggested Videos feature
Fluid Player is a fully customizable and flexible HTML5 lightweight video player which has over the years become a favorite among website Publishers. Because view time has a huge impact on Advertising metrics and to help you enhance them, we have recently added a new feature to help you provide the best possible end user experience and further monetize your content: Suggested videos, which appear on a grid at the end of the main video in your video player. This allows you to recommend new videos to watch, prompting the end user to stay on your website, increasing watch time. Read this article to learn how to increase watch time with Fluid Player’s new Suggested Videos feature and thus increase website video monetization opportunities.
How to increase watch time on my website and increase website video monetization opportunities
Have ever wondered, ‘how to increase watch time on my website?’ All Publishers know the importance of keeping visitors on their website pages and extending view time, finding ways to increase website video monetization opportunities. It boosts website traffic metrics and Google rankings, but it is also key for traffic monetization efforts. Because the longer end users decide to stay on your pages, the more chances to show them relevant ads. One way to achieve this high end user retention is by offering entertaining video content that matches their interests by suggesting interesting video content to website users. According to Forbes, having videos on a website can result in 88% increase in the average watch time. By showing video you provide an engaging and interactive experience to your end users and encourage them to spend more time enjoying your content.
About Fluid Player: Increase watch time with Fluid Player’s new Suggested Videos feature
Fluid Player is a web-based video player which can be easily integrated on your website. It is fully customizable and you can make it match the look and feel of your website. It comes with lots of useful features, like configurable Skip Ad & CTA buttons with Friendly URL and the Mini Player. It works with Programmatic advertising too.
Fluid Player’s General Features
- It’s completely free, with open source on GitHub
- Scripts and resources available via CDN
- APIs available for Control, Events and Utility
- Compatible with modern web browsers
- Easily customizable
- Supports multiple resolutions: 480p, 720p, 1080p
- Allows adding multiple video sources for user to switch between different video quality levels
- Ability to have more than 1 player per page
Traffic monetization and user experience
- Plays In-Stream & Live Streaming video Ads
- Has advanced VAST capabilities
- VPAID video metrics
- Custom call to action text when playing a video ad
- Compatible with any ad network, ad exchange or video ad server
Additional settings
- Timeline Preview, Keyboard Shortcuts by key and Autoplay control features
- Has a custom HTML banner option, which shows when the video is on pause, as an ad text message in the top right corner of the video screen
- Allows multiple subtitles and captions
- Allows the addition of a custom logo
VAST Standards
- Multiple VAST tags (pre-roll, mid-roll, post-roll)
- Linear (video) ads
- Non linear VAST tags (banner images (gif/jpg/png)): VAST nonlinear banner overlay support which works like an in-video ad allowing insertion of an image (gif/jpeg/png) during video playback
- VAST Wrappers
- VR and VPAID Ads (Linear, Nonlinear, switch over from Nonlinear to Linear)
Now let’s take a look at Fluid Player’s newly added Suggested Videos feature.
Increase watch time with Fluid Player’s new Suggested Videos feature
Suggested videos are recommendations of video content that viewers may be interested in watching next. They appear at the end of a main piece of video content and they include recommendations chosen by the website Publisher, so you will have full control of what is shown. This will improve your end users’ experience on your website by offering them new interesting content that they can enjoy, creating further monetization opportunities. Plus, according to Chrome Webstore, suggested videos can double your views.
With Fluid Player’s new Suggested videos feature, at the very end of a main video piece of content, the player will show a grid of up to 12 videos. However, this amount will vary depending on the device used to view the content, as you can see below:
Desktop: On Desktop devices you will be able to show 12 video suggestions as a grid.
Mobile: On Mobile a scrollable horizontal bar will slide through the 12 videos.
How to set up the Suggested videos feature on your site
To begin with, if you aren’t already showing video content on your website with Fluid Player, now’s the time to start! Once you have Fluid Player up and running, configuring the Suggested videos feature in order to suggest interesting video content to website users is easy. The main requirement is to provide a URL that returns a JSON file. This can be a static .json file or an API call that returns an array of 12 videos. When using an API, query parameters can be utilized to pass data of the current video, such as tags, to create a more accurate and personalized grid of suggested videos.
JSON example
The Suggested videos feature expects an array of 12 videos to be displayed in a 4×3 grid format. This is a JSON example of all the data you can pass through per video. The required keys are id, sources, thumbnail, and title.
In the configUrl, a new URL that returns a JSON file with 12 new suggested videos can be provided.
Note: To enable subtitles for the player, these must be activated in the layoutControls. Simply providing subtitles is not sufficient.
Thumbnail Recommendations
Fluid Player expects thumbnails to have a 16×9 aspect ratio. Thumbnails in other formats can be used, but a background color will be added to fill the space. For the best appearance, it is recommended to use the 16×9 aspect ratio.
Video players are key to successfully monetizing video on your website, having a massive impact on your site’s end user experience and your advertising revenues.
Conclusion: Increase watch time with Fluid Player’s new Suggested Videos feature
Video players are key to successfully monetizing video on your website, having a massive impact on your site’s end user experience and your advertising revenues. Fluid Player can be a great choice as it delivers for both the end user and the business, becoming the perfect companion for you and your online business’ success! Do you have any more questions about this or any other ExoClick feature or hoew to increase watch time with Fluid Player’s new Suggested Videos feature? Get in touch with our team here or why not sign up for ExoClick now!
