Advertisers! Increase revenue with Native Video Thumbnails

Here at ExoClick we are constantly growing and continuing to innovate in order to create higher revenue for our Advertisers. Our latest innovation is Native Video Thumbnails. This new format will help you to create more eye-catching creatives that still blend into the website’s look and feel. Read on to learn how you can increase revenue with Native Video Thumbnails and the benefits of using them in your campaigns.

What are Native Video Thumbnails?

Traditional Native thumbnails are the images displayed in Native ads. Instead, Native Video Thumbnails feature a short video loop that provides the end user with a preview of your offer. On the desktop, the video plays when the user hovers over the image with their cursor, and it pauses to show the static image when the mouse is moved away. On mobile devices, the video activates when the user taps the image, and it reverts to the static image when the user taps away or scrolls away. The Native Video thumbnail does not include an audio element.

What do I need to create Native Video Thumbnails?

In order to create a Native Video Thumbnail, you will need both an image and an mp4 file. The video can not exceed 10 seconds maximum or a weight over 1.5MB. This ensures that the format meets the IAB standards and a great end-user experience. We recommend that you use a video that relates to the static image. This will create a better flow, and inform them of what to expect from your offer increasing the likelihood of converting.

How do I add Native Video Thumbnails to my campaign?

Adding Native Video Thumbnails to your advertising campaign couldn’t be easier. Simply: 

1. Go to your campaign list
2. Either create a new campaign or edit one of the Native campaigns already set up.
3. Go to step 2 and add your static image as well as your video loop mp4 file.

4. You will then see a preview, which you can then add to your Native campaign!

Benefits of using Native Video Thumbnails for Advertisers

Now that we understand how Native Video Thumbnails work and how to implement them into your ad campaigns, let’s take a look at some of the key benefits of using them:

1. Increased Click-Through Rates (CTRs)

Video content is more engaging than static images, as it has enhanced storytelling. This captures attention and provides necessary information increasing viewer engagement. Additionally, videos allow for the demonstration of products and services in action, making their value propositions clearer and more compelling. This means your CTRs may increase once the end user gets a preview of your content.

2. Improved Brand Recognition

Consistent use of brand colors, logos, and typography in your thumbnails can reinforce brand identity and make your ads easily recognizable. A study found that brands are 3.5 times more likely to increase brand visibility by keeping their branding consistent. So, when creating Native Video Thumbnails, consider your branding to make a long-lasting impression.

3. Improved retention

Over two-thirds of people surveyed by Wyzowl recall seeing a video ad while browsing online during the week of the survey. This is 20% higher than the percentage of those who remember seeing a static ad. With Native Video Thumbnails the end user is more likely to hover over your ad and watch it. This will spark their curiosity and the brand recall when you retarget them.

4. Better Ad Performance

Improved CTRs and engagement can lead to lower costs per acquisition. Native ads with a Video Thumbnail are no more expensive than our static Native ad, so why not try it for yourself? Additionally, high-performing ads with more interactive elements can increase impressions, and clicks. They are often favored by algorithms giving you a better opportunity to convert your offers. This will also help make your ad campaigns more efficient.

Tips for Creating Effective Native Video Thumbnails

Now that you know some of the benefits of implementing Native Video Thumbnails, let’s look at some tips for your video creatives.

• Follow the Rules: When creating your Native Video Thumbnails it is important to note you can include Logos, branding, and watermarks. You should not include buttons or text on the design element.
• Optimize for visual only: There will be no sound on the video so make sure the ad is visually effective without audio.
• Keep it Simple: Do not use text on your Native Video Thumbnails. The thumbnail is a very small space so it is best to just show a snippet of your content. If you are advertising a product this is a good opportunity to show how it works.
• Use High-Quality Images and Videos: Ensure that you have high-quality images and videos. With Native ads, it is better to have natural-looking content that blends in with the website content. Use realistic images and videos with a high resolution rather than stock images.
• Use the Keyword Insertion feature: This is a really useful feature, particularly for GEO targeting, and can really help you increase conversions. It’s all down to dynamic keyword insertion tokens, which automatically replace specific text with keywords relevant to the end user
• Relevant Preview: As previously mentioned it is important to ensure that the video content you use on your Native Video Thumbnail matches with the image you use. If you use a different image to video the flow will be disrupted for the end user and the messaging could become confusing to them. This will help you set the right expectations for viewers, leading to higher watch times and retention rates.

For more tips on how to make your Native campaigns successful, check out this article!

Conclusion: Try Native Video thumbnails to increase CTRs!

There are so many benefits to using Native Video Thumbnails for Advertisers, so why not try them for yourself today? ExoClick’s new feature makes your ads even more engaging, increasing your likelihood of converting your audience.

ExoClick has advanced tools for Advertisers to get more out of advertising campaigns like Responsive Display ads and the Variation Optimization Algorithm. So, sign up to ExoClick today to gain access to all of our Advertiser features and the large range of ad formats!  

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