Ad formats
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8 Native advertising tips for advertisers
Giles Hirst — Head of Communication
June 9, 2017 — Ad formats, Funzionalita della piattaforma, Native
ExoClick has been testing this format for over 2 months now and as a result we have created some great tips to help you start generating conversions with this format on our platform: 1 Images The CTR and performance can vary a lot from one creative to another, make sure to upload many different creatives. Our Ad-Server will automatically send more traffic to the creative having the highest performance. Remember,... Read More
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US native digital display advertising set to reach over $22 billion in 2017
According to a new eMarketer report, US native digital display ad spending is estimated to increase by 36.2% to $22.09 billion in 2017. That means it will make up almost 53% of all display ad expenditure in the US in 2017. The predictions are split into social native and non social native. While social takes up the biggest chunk, non social native is also expected to rise by 43% from... Read More
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How Publishers and Advertisers can generate more revenues with Native Advertising
Giles Hirst — Head of Communication
March 1, 2017 — Ad formats, Funzionalita della piattaforma, Native, Tutorial
Publishers and advertisers both have different wants and needs when it comes to advertising. Publishers are looking to increase revenues and maximising their fill rates, while advertisers are looking for excellent targeting and high-quality traffic. Native advertising is the format that provides these benefits. How does native advertising achieve this? Native ads are paid media that blend into a publisher’s content on their site. ExoClick’s native ad format... Read More
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4 Video banner advertising tips
The video banner ad format is becoming more and more popular with marketers. Online research company eMarketer states that in the US, by 2019 digital ad spending for video banners will rise to $6.82 billion for mobile and $7.95 billion for desktop. This demand is because the video format is much more likely to capture and hold the consumer's attention. According to Adform's Digital Advertising Benchmark Report (2015) the average... Read More
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11 ExoClick milestones for 2016
Giles Hirst — Head of Communication
December 28, 2016 — Ad blocking, Ad formats, Company, Funzionalita della piattaforma
It's been quite a year here at ExoClick, here are some of the highlights of 2016 including innovative platform features, new products, industry awards and more! 1. Impressive impressions ExoClick kicked off 2016 by reaching 5 billion daily impressions served daily to its global network of publishing sites. Year on year the company has continually increased the number of daily impressions served. 2008 - 100 million daily impressions 2010 -... Read More
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New insights into why consumers are installing ad blockers
According to eMarketer installation of ad blockers on desktop is still increasing, up 48% to 45 million people in 2015, by the end of 2016 this will hit 63 million and rise to 77 million in 2017. But what exactly drives people to turn to ad blockers? Two new surveys have just been released that show some very interesting insights. Omnicom Media Group (OMG) surveyed a large sample group as... Read More
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8 tips for effective video advertising
Following the launch of ExoClick's new pre-roll in-stream video ad format, here are some key insights into how the format works, the great potential it has to drive conversions, its payment model and analytics, how to maximise impact with content and calls to action and finally a useful checklist to help get you started when using this highly effective digital ad format. 1. It's more engaging Video advertising your... Read More
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ExoClick’s Instant Message Ad Format
ExoClick recently released an update to its Instant Message ad format. Inside our admin panel, advertisers can now select under 'New campaign>Ad format' a choice between Mobile Instant Message and Web Instant Message to enable advertisers to quickly select the right channel for this high performance ad format. The Instant Message format is typically a copy of the instant messenger chat box, on mobile the size is 300x100 and on... Read More
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Alternative ad formats to mobile redirects
Now that the number of mobile users has out paced desktop users and Google has forced the world to mobilize with Mobilegeddon, all publishers are aware that sites have to be responsive and mobile friendly or they will be penalized in the Google search rankings. But are publishers and advertisers aware of how Google's algorithm affects the ad format: mobile redirects? Mobile redirects send traffic to an advertisement page instead... Read More
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Advice: 5 tips for split testing banner ad campaigns
Before you give up on an ad campaign that isn't delivering the CTR or conversions you want, have you tried some split testing? You can do this by testing different variables on your ads to determine which perform the best. Here are some ideas on what variables to test. 1. Ad headline Playing around with the wording of your headline can make a big difference. Can you create a slogan... Read More