Ad security
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How ExoClick protects Publishers on our network
Bryan McDonald — Director of Compliance
October 4, 2024 — Ad security, Company, Compliance, Google, IAB, Publisher tips, Security
UPDATED 4, October 2024 - If you are wondering how ExoClick protects Publishers, our Compliance team is constantly working to guarantee ad chain flow security, ad quality and full industry compliance at all times to protect our Publishers. ExoClick’s mission is to ensure a great browsing experience and that all parties within the ad supply chain are protected, we have strict policies and guidelines that govern the kinds of ads... Read More
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How ExoClick innovated in 2023
Giles Hirst — Head of Communication
December 18, 2023 — Ad security, Business intelligence, Company, Compliance, Funzionalita della piattaforma, Smart Bid
Each year ExoClick introduces new features to help Advertisers and Publishers have more tools to generate more revenues. For Advertisers this means more options for visibility of their offers via innovative ad formats, optimization and automation tools to help them convert their offers with ExoClick’s high quality traffic sources. For Publishers this means more innovative ways to maximize their ad zones with additional features to increase their demand from advertisers.... Read More
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Why is ExoClick the best video Ad Network for Publishers
Anna Quiroga — Marketing Content Creator
November 24, 2023 — Ad security, Compliance, Fluid Player, Funzionalita della piattaforma, IAB, Payments, Publisher tips, Video
Why is ExoClick the best video Ad Network for Publishers? When it comes to online advertising, video is one of the most powerful formats to bring high revenues on websites worldwide, accounting for 82.5% of all web traffic in 2023! And, according to Statista, ad spending in the video advertising market is projected to reach US$176.6bn in 2023, strong reason enough to start to monetize video traffic with ExoClick: Ad... Read More
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ExoClick is supporting Safer Internet Day 2023
ExoClick is supporting “Safer Internet Day” on Tuesday 7th February 2023 to help raise awareness of the current issues harming internet users today, particularly young people. A big part of our ethics and core values is to ensuring the internet is a safe and fun space for all users. ExoClick has invested heavily in a dedicated and passionate Compliance Team, as well as new tools, in-house technological solutions and donating... Read More
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How ExoClick ensures quality traffic sources for your advertiser offers
Bryan McDonald — Director of Compliance
January 23, 2023 — Ad security, Advertiser tips, Compliance, email clicks, Members Area, Social Media traffic, Traffic Share
ExoClick’s mission is to ensure that all advertiser clients have access to high quality traffic sources. Quality traffic sources are the best performing which enable advertisers to get more conversions and maximize campaign ROI. In this article we will explain how ExoClick ensures that it offers advertisers a large range of great traffic sources. From premium traffic sources to brand new traffic sources to test. ExoClick’s quality traffic sources Digital... Read More
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Why are the IAB Standards important?
Bryan McDonald — Director of Compliance
September 29, 2022 — Ad security, Advertiser tips, Company, Compliance, IAB, Publisher tips
The Interactive Advertising Bureau (IAB), established in 1996, is an advertising business organization that develops online advertising industry standards. The IAB Standards are a series of guidelines put in place by the IAB designed to support a healthy and sustainable online advertising industry, to curate a safe and pleasant browsing experience for the end user and promote the growth and health of the online advertising industry. It is the responsibility... Read More
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ExoClick is supporting Safer Internet Day
ExoClick is supporting “Safer Internet Day” on Tuesday 8th February 2022 to help raise awareness of the current issues harming internet users today, particularly young people. A big part of our ethics and core values is to ensuring the internet is a safe and fun space for all users. ExoClick has invested heavily in a dedicated and passionate Compliance Team, as well as new tools, in-house technological solutions and donating to... Read More
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ExoClick Compliance Rules for 2020
We've been working hard this year to ensure users and publishers are protected from malvertising and ads that go against the user experience. As such we have added more rules to our advertising guidelines! Advertiser question: I want my campaign approved, how can I make sure it will be? Simple! Just make sure they are in full compliance with our guidelines at all times. Here is a list of what... Read More
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A typical working day for Compliance Team Leader Marius Soare
ExoClick’s Compliance Team’s role is to ensure that our ad network is clean and free of any form of malvertising and that ad creatives are fully compliant with the industry standards set by Google and The Better Ads Coalition. This ensures that our publishers can be confident in knowing that the ads show on their sites are safe and that their end users are fully protected, so that they can... Read More
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Is your marketing material compliant?
Bryan McDonald — Director of Compliance
November 25, 2019 — Ad formats, Ad security, Compliance, Native, Non categorizzato, Tutorial
ExoClick does not accept marketing material that is considered to be deceptive or misleading. We have provided some examples of the types of marketing material that we don't accept to provide clarity and to help you avoid your campaigns getting rejected. Fake Messages: Ads or other elements that resemble chat apps, warnings, system dialogs, or other notifications that lead to an ad or landing page when clicked. Misleading Mouse Pointer/Tap/Swipe... Read More