How to create a high converting landing page to maximize your offers

Wondering how to create a high converting landing page to maximize your offers? A landing page is a simple web page that has a very specific purpose: converting visitors into leads. As an Advertiser, your landing acts as a bridge between your ad and your offer, designed to persuade potential clients who have clicked on your ad to purchase or sign up. In this article we tell you how to create a great converting landing page to help you maximize your online offers and we give you expert Advertiser landing pages creation tips for beginners – Keep reading to find out!

How to create a high converting landing page to maximize your offers from scratch

The good news is that creating an effective landing page doesn’t need to be complicated. There are 5 staple steps and Advertising landing page tips for beginners on how to create a high converting landing page to maximize your offers from scratch and landing page optimization best practices for Advertisers to make your campaigns achieve full success:

#1 Define your target audience: The first and most crucial part is understanding to whom you are promoting your offers to. Your audience will inform the copy, landing design and imagery used. Ask yourself:

• Who is your target audience? This means finding out their demographics, occupation, gender, income, GEO location, language, etc.
• What is it that your potential customers want? For instance, a landing page best practices example, if you are promoting Sports Betting, you are talking to an audience who wants to feel the rush of betting high for their favorite team, and of course, winning!
• What is it that your potential customer needs? There is a difference between what a person wants and what they need. Following the Sports Betting example above, your end user wants to feel the excitement of the win. Then they are also hoping to make extra money, whilst coming out of their usual daily routine.

#2 Choose your landing page builder: There are many landing builders to choose from. Some popular ones are WordPress, Squarespace and Wix, which will offer you dedicated templates which will make the process quicker and simpler, without you needing to know code language. Then, customize the design to make it tailored to your brand, audience and purpose.

#3 Write your copy: A crucial step on how to create a high converting landing page to maximize your offers. Think of the key messages for your landing based on your target audience first. Then, structure the content: Headline, tagline, copy, and CTA. And finally, time to write up the content for the different sections! Here are a few Advertising landing page tips for beginners to write your copy:

• Write a strong headline that captivates your audience and estates exactly what you are offering, e.g. ‘Date single men/women in your area!’
• Make sure that your content explains the service and guides your prospect clients directly to the action you want them to complete.
• Keep it simple: Minimize your text to bullet points to keep it short and focused around your service’s benefits.
• Avoid unnecessary jargon, lengthy paragraphs, and complicated language.
• Address your audience directly using ‘you’ and ‘your’ to make it more direct and personal.

As an extra Advertising landing page tip for beginners, some Advertisers choose to use AI technology such as Chat GPT to save time while creating their landing page’s copy.

#4 Create a compelling CTA: Yet another landing page optimization best practice for Advertisers is to write a concise and powerful CTA for your landing. Make it short and to the point. Depending on the action you want them to take, you could use CTAs such as “buy now”, “submit,” “download”, “get it now”, “subscribe”, etc. Here are some more CTA Advertising landing page tips for beginners:

• Design your CTA section with vibrant colors that make it pop from the rest of the page.
• Make the button large enough to stand out and give it enough negative space around the area, so it doesn’t look crowded.
• More landing page best practices examples; keep it short and use action verbs, e.g., Get, Download, Click, etc.
• Place your CTA where you think that the visitors’ eyes will go according to your landing’s flow, e.g the right of or below your service explanation.

#5 Add a submit form: More landing page best practices to maximize your offers. Sometimes your landing page will have a CTA button leading to a different content or conversion page. Some other times a form is better since it keeps things simpler. For instance, if you are hoping to get subscriptions or signups.

• Try to keep a short number of fields to avoid friction.
• Think about what relevant questions you should ask depending on what information you are hoping to get.
• For instance, full name and address is a must, however only in some specific scenarios you’d ask for company name, job title, etc.

Now, let’s look at some extra Advertiser landing pages creation tips on how to create a high converting landing page to maximize your offers:

Expert Advertiser landing pages creation tips to maximize conversions

Here are a few expert Advertiser landing pages creation tips and landing page optimization best practices for Advertisers straight from our Account Managers’ mouths to help you ace your online Advertiser campaigns!

TIP! How to craft your images: The first one of the landing page best practices to maximize your offers; your end user will be affected by the images on your landing page immediately so it will convert better with high quality relevant images. You could show a few images of your offer being used by people, or even a short product features video to help your target consumer visualize how much they need your product.

TIP! Craft your landing page according to your chosen ad format: Campaigns using traditional formats such as Banner do best with a sales oriented landing page. Other formats like Native require a more editorial flow which informs or entertains the end user. Followed by a CTA to introduce the end user to the service, contact details, live chat, etc.

TIP! Mind page loading times: You must ensure that your landing page opens fast, all it takes is one user’s slow connection for it to go over the magic 2 second mark and potential sales will be lost by people clicking away. To speed up loading times here are a few tricks in line with these landing page best practices to maximize your offers:

• Put all your styles in the main landing page, not in separate files.
• Watch out for web design programs adding CSS or Javascript you don’t need – take it out.
• Load Javascript just before the </body> tag if you can. Avoid Javascript in the <head> unless it’s vital.
• Text on your landing page should be HTML, not an image. It looks better and speeds up your page.
• Better-optimized servers can cut up to half a second off your landing page’s loading time and having a server in the same country as your offer can reduce load time even further.

TIP! A/B testing pages and traffic algorithms: An important tip on how to create a high converting landing page to maximize your offers and a staple conversion landing page best practice. Once your landing is live, it is time to do some A/B and multivariate testing which is all about trying out different combinations on your landing page such as CTAs, offers/discounts, headlines, your teaser, etc. To save time, automate the testing using ExoClick’s algorithms:

• Even: Variations that have the same CPM will have traffic evenly distributed between the
• Automatic CTR (Default): Traffic will be distributed between the variations based on their CTR.
• Automatic on Conversion Rate: The Advertiser chooses a conversion tracking goal. The variation with the highest conversion rate for that goal will get more traffic.

TIP! Mobile optimization: Ensure that your landing page is optimized for mobile devices to provide a smooth user experience for visitors on smartphones and tablets.

TIP! Should you add a prelander? Some Advertisers add prelanders to filter their traffic before they get to the landing. Or maybe they have several landings aimed at different audiences. Then the prelander contains questions to direct each target to the correct landing.

TIP! Add testimonials: reviews, or case studies to build trust and credibility with your audience. Include social sharing buttons to encourage word-of-mouth promotion on social media, influencing consumers’ purchasing decisions.

TIP! Add a Contact us section: Before getting out their credit card a consumer will want to know if you are legitimate and if they can trust you. Your contact us section should include a phone number, a physical address and a support email address.

TIP! Make the most of your thank you page: The last one of this series of conversion landing page best practices; once your user has converted don’t let them slip away. Continue to engage with them and keep them on your site. Include extra product videos, case studies, links to deeper content on your site, or up sell other products to them.

Now you know how to create a high converting landing page to maximize your offers and Advertising landing page tips for beginners! Do you want more Advertiser landing pages creation tips? Or maybe you would like to hear more landing page optimization best practices for Advertisers from our team? Make sure to get in touch now!