Leverage Halloween for campaign creatives

Halloween is a fantastic holiday with people dressing up as ghosts, zombies, and vampires. It is very popular across Europe and America and a great way to boost your marketing efforts in October. In this article, we will answer the questions ´How to leverage Halloween for campaign creatives’ and ‘What are the advantages of Halloween marketing?’. We will also look into launching a seasonal marketing campaign to increase conversions, the advantages of Halloween marketing, tips to help maximize Halloween campaign success, and the benefits of incorporating Halloween elements into Advertising campaigns for October 2024. So, if you want to leverage Halloween for campaign creatives and maximize your Advertising success, read on for the best creative tips for a seasonal marketing campaign this October.

What’s seasonal marketing in Online Advertising?

Boosting your marketing efforts around specific moments in the year is known as seasonal marketing. This category is split into two types: natural and cultural events. Natural seasonality occurs when business and demand are impacted by natural factors. Cultural events include Halloween, Thanksgiving, and Christmas. Additionally, marketing based on seasonal events allows you to focus on imagery and ad text that resonate with the audience.

According to a survey carried out by Statista in October 2023, 49% of respondents said promotions and discounts were the content aspects of holiday advertising and marketing that they liked the most. This was followed by 42% of respondents mentioning that festive holiday themes improved their view of a brand. Therefore, launching a seasonal marketing campaign to increase conversions means you can also emotionally connect with your end users!

Benefits of incorporating Halloween elements into advertising campaigns

Halloween presents unique opportunities for Advertisers. But, what are the advantages of Halloween marketing? Well, benefits of incorporating Halloween elements into advertising campaigns include: increased engagement, expanded reach, a memorable impression with end users, and customer loyalty:

• Increased Engagement: Halloween is a highly anticipated event. This makes people more likely to be receptive to marketing messages that align with the holiday spirit.
• Expanded Reach: Halloween campaigns can help you catch the attention of new audiences who may not be familiar with your brand.
• Brand Differentiation: Leverage Halloween for campaign creatives means you can stand out from your competitors and create a memorable impression.
• Customer Loyalty: Launching a seasonal marketing campaign to increase conversions as your imagery is creating a positive Halloween experience. This strengthens your relationship with existing customers, thus encouraging repeat business.

Tips to help maximize Halloween campaign success

By crafting compelling offers that resonate with your target audience, you can maximize your Halloween success. So, let’s take a look at some tips to maximize your Halloween campaign success:

1. Use Halloween Themes and Symbols for your online campaigns

Halloween is associated with everything ‘scary’ like Cobwebs, Spiders, Devils, and Skeletons, by simply adding icons of these creatures you can make your campaigns more festive. If this does not fit with your brand other elements you can use include Pumpkins, ​​Scarecrows, Candles, or Autumn leaves.

• A Halloween color palette: You can create a Halloween feel on your campaigns by using colors like orange and black. These colors are also eye-catching and reflected in nature which will help you catch the attention of your end user. You can also use purple as an accent on your creative to really make your campaign pop!
• Halloween Creatives: You can have a lot of fun with the design elements during Halloween by including elements associated with the event in your visuals. Try using Haunted Houses, Candy, sheet ghosts, eyeballs, or broomsticks to reference the theme.
• Create specific landing pages: Create landing pages that relate to your offers. This will help you to continue the theme. An additional benefit to using ExoClick for your offers is that you can also use the Landing Page Optimization tool to find your best landing pages! 
• Halloween-themed copy: Write a catchy and engaging copy that resonates with the holiday spirit. You can play with festive phrases like ‘Trick or Treat’. Here are some ideas for Halloween campaign creatives that would work for a Halloween-themed campaign:

A Dating Offer

Headline example: “Find your bewitching match this Halloween” 

Text example: “Cast a spell on your love life this Halloween! Discover your soulmate and create a magical connection.”

CTA: Sign up now

A Game Offer:

Headline example: “A Halloween adventure awaits”

Text example:  “Experience the thrills of Halloween without leaving home! Join our online game and enjoy spooky challenges and chilling surprises.”

CTA: Play now

2. Create a Sense of Urgency

As mentioned above 49% of respondents in the US said promotions and discounts were the content aspects of holiday advertising and marketing that they liked the most. You can incorporate exclusive limited-time offers or discounts that are only available during Halloween into your campaigns.

• Countdown timers: You can add a countdown to the end of the offer on your ad, this will add a sense of urgency to those interested in your offers making them more likely to act quickly!
• Scarcity messaging: Halloween is only one day, so start your campaigns 3-4 weeks ahead of the event for maximum impact. You can emphasize the limited time and availability of your related products or services to encourage immediate action like in the ideas for Halloween campaign creatives below.

3. Target the Right Audience

Identifying your target audience based on age, gender, location, and interests is important for each campaign you create. If you would like more information on how you can target audiences with ExoClick, check out this article!

• Halloween enthusiasts: Target people who actively celebrate Halloween and are more likely to be interested in your offers. This will mainly be Europe and tier 1 English-speaking countries like the US and Canada so include relevant GEOs in your campaign targeting. 

4. Experiment with Different Ad Formats

Fullpage Interstitials: This is a large full screen format available on Mobile and Desktop. On Mobile, it is displayed vertically and horizontally on Desktop. This is a rich media format meaning your creative can be a static image or an MP4 Video. If you are doing a video creative you can show the experience of the products to your end user which is more engaging. If you choose a static image it can be very impactful due to its full screen size!

• Native ads: Similar to Video ads, this format will help hook the audience. You can use Native ads to create a story around your campaign and follow through with the theme on your landing page. These ads will help you make an impression on the end user and increase the likelihood of clicking on your offer. You can also include Halloween themed emojis in your ad text to make them stand out!

• Banner ads: Create eye-catching images with a Halloween-themed pallet that grabs the attention of the audience and conveys your message.

• Video ads: We all know Video ads have grown in popularity with audiences. So, why not use video ads to hook your audience? You can do this in a variety of ways for example, if you are advertising a game use Halloween themes in the visual and festive sounds in the audio. You can also create a thrilling storyline that finishes with a cliffhanger. This will make the end user want to click the ad to learn more.

Other ad formats may also work for your Advertising campaign so look into the ad formats available on ExoClick’s Network and find the best options for your offers. 

Conclusion: How to leverage Halloween for campaign creatives

Halloween is a great time to build customer loyalty as it resonates with a large audience. It is also a great way to catch the eye of potential new clients especially if you incorporate it into your creatives. In this article, we have answered the questions ‘How to leverage Halloween for campaign creatives’ and ‘What are the advantages of Halloween marketing?’. We have also seen how launching a seasonal marketing campaign to increase conversions, the advantages of Halloween marketing, tips to help maximize Halloween campaign success, and the benefits of incorporating Halloween elements into Advertising campaigns for October 2024. So, try these tips today and incorporate Halloween into you campaigns and watch as your campaigns improve with ExoClick!

If you are not using ExoClick for your Advertising campaigns, sign up for now! When you sign up to ExoClick you will get full access to our exclusive features, a large range of ad formats, and 24/7 support! So what are you waiting for? Try it for yourself today!