Master ExoClick’s platform by joining the ExoClick Academy!

ExoClick has launched the ExoClick Academy, a free online learning platform for Publishers and Advertisers with all levels of knowledge designed to help you reach your advertising goals, allowing you to learn advertising skills online at your own pace!

Retraining in order to change industries or pursue higher wages has become a normal part of the average person’s working life. So much so that, according to Apollo Technical, approximately half (52%) of employees are considering making a career change in 2024, or are actively working on it! And a huge part of these employees resort to online learning platforms to do so comfortably and faster. This is mainly due to accessibility, and the self-paced environment enables students to retain 25%-60% more through online courses. In fact, according to Research.com, 77% of the elearning industry is composed of self-paced learning models, and 77% of students who enroll in online programs feel that it has helped them reach their career goals. And this is exactly why we have decided to build and launch the ExoClick Academy: To help you upskill and make your journey within the advertising industry a full success. Continue reading to find out what’s in it for you!

What is the ExoClick Academy and why should you join?

The ExoClick Academy is a free online video based learning portal which offers 3 levels of expertise to the learner (basic, intermediate, advanced), designed to help you learn advertising skills online at your own pace. The Academy is designed to help Advertisers and Publishers gain a deeper understanding of ExoClick’s Platform and its features, such as Ad refresh, Smart Bid, and more: You can really master ExoClick’s platform by joining the ExoClick Academy! New pre-recorded video tutorials are added on a regular basis, and you can watch them anytime, anywhere, and on any device, so you can learn at your own pace! Also, by joining the ExoClick Academy you will be the first to learn about useful new feature platform releases.

And after you complete every course, you will be awarded official certification of completion, which you can add to your CV as proof of your newly acquired skills; with this certification you can also share your progress with your peers, colleagues or potential employers on LinkedIn, and other social media platforms.

What will I learn at the ExoClick Academy as an Advertiser and a Publisher?

If you are wondering what will you learn at the ExoClick Academy as an Advertiser and Publisher, below you will find our self-paced courses that you will gain access to by joining the ExoClick Academy, all designed to maximize your online advertising knowledge:

Learn advertising skills online at your own pace with our Publisher Courses!

Here’s what you will learn at the ExoClick Academy through our self-paced Publisher expert monetization online courses:

Basic – Here you will get Publisher beginner website monetization courses, including an overview of the essentials skills required for being a successful website Publisher:

• Essential steps for a new Publisher: How to complete your account information, how to upload a website and how to create a new ad zone.
• Ad format breakdown: An explanation of all the ad formats available and how to use them.
• Dashboards: How to create widgets in your Dashboard for a quick overview of your account activity.
• Statistics. How to navigate the statistics page and create custom reports to always be up-to-date with what’s working and what needs optimizing.

Intermediate – Continue maximizing your skills in Publishing with our video Publisher intermediate website monetization courses:

• General publishing optimization steps: Get additional insights from an experienced publishing account manager
• Advantages of using Keywords: How to use Keyword Targeting to attract contextual Advertisers.
• Advantages of using Sub IDs: How to use Sub IDs to segment your traffic and make your traffic more valuable.
• Customizing Native ad zones: How to customize your Native zones with Custom CSS.

Advanced (COMING SOON!)

What skills do I need to become an online Advertiser? Master ExoClick’s platform by joining the ExoClick Academy!

Wondering what skills do you need to become an online Advertiser? Here’s what you will learn at the ExoClick Academy as an Advertiser:

Basic – Here you will acquire intermediate skills to continue growing as an Advertiser:

• Essential steps for a new Advertiser: How to complete your account information and how to create a campaign.
• Campaign statuses: Understanding what’s happening to your campaign.
• The Media Library: How to find the creatives in your account.
• Conversion Tracking: How to track conversions in your account.
• Dashboards: How to create widgets in your Dashboard for a quick overview of your account activity.
• Statistics: How to navigate the statistics page, create custom reports and edit your campaigns through your statistics.

Intermediate – Learn advanced advertising skills to become an expert Advertiser!

• General advertising optimization steps: Get additional insights from an experienced advertising account manager.
• Bidder: How to use ‘The Bidder’, a smart assistant that helps you save time from optimizing campaigns.
• Retargeting: Learn how to launch successful retargeting campaigns using our targeting settings.
• Keyword targeting: Learn how to reach your preferred audiences through simple keyword associations.

Advanced (COMING SOON!) 

Conclusion: Why should I join the ExoClick Academy?

Over the years, ExoClick’s Platform has changed and evolved, growing with new technologies and adding new features for Publisher and Advertiser clients. So if you are wondering, why should I join the ExoClick Academy? This is why we decided to launch it: To help you master ExoClick’s platform by joining the ExoClick Academy! Of course, all skills learned through the ExoClick Academy are transferable, boosting your career prospects by increasing your online advertising skillset. And because we want for you to have official proof of your newly learned skills for your CV or your LinkedIn profile, you get an Official Certificate after you complete every single course on the platform!

Are you ready to start your learning journey? Then, sign up for ExoClick Academy and …Start learning!