Advertiser tips
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How to promote digital Content Creator profiles with ExoClick
Anna Quiroga — Marketing Content Creator
February 20, 2025 — Ad format, Advertiser tips, Creator Content Platforms
Creator Content Platforms such as OnlyFans or Patreon enable digital creators, influencers and models to offer exclusive access to their content (fashion tips, workout plans, lifestyle and travel videos, etc) through a monthly subscription. Through these sites, creators can directly engage with their audience through DMs, custom content, and live streams, building stronger relationships. In 2024, Creator Content Platform payouts amounted to ca. $3.23 billion in 2024, a +38.03% increase... Read More
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How Publishers & Advertisers are using Telegram Mini Apps monetization
Telegram is a cloud-based, cross-platform, social media and instant messaging service. It has exploded in popularity, especially in the last two years with 950 million end users. It appears to be changing the game when it comes to online activities. This all-in-one app allows end users to send messages, photos, videos, and files of any type to their contacts for free. But most interestingly there is a large scope for... Read More
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Advertisers! Increase revenue with Native Video Thumbnails
Here at ExoClick we are constantly growing and continuing to innovate in order to create higher revenue for our Advertisers. Our latest innovation is Native Video Thumbnails. This new format will help you to create more eye-catching creatives that still blend into the website’s look and feel. Read on to learn how you can increase revenue with Native Video Thumbnails and the benefits of using them in your campaigns. What... Read More
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New Year Promotions: Start 2025 with increased revenue!
Alice Naughton —
December 23, 2024 — Advertiser tips, Business intelligence, eCommerce, European traffic, US traffic
New Year's Eve is coming so it is time for you to prepare your New Year campaigns. This article will look at internal data from the 1st to the 7th of January 2023 to help you choose your targeting strategy for your 2025 New Year promotions. We will cover everything from Devices to Geos as well as the best ad formats to target for New Year’s promotions. New Year Promotions:... Read More
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How to optimize Christmas marketing campaigns
Christmas is fast approaching and is one of the most lucrative times of the year for Advertisers. In this article, we will delve into questions like how to optimize Christmas marketing campaigns and how to gain holiday advertising success while sharing tips for creating compelling Christmas ads and festive ad copy examples. So, if you are an Advertiser looking to make the most out of the Christmas period, keep reading... Read More
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Black Friday eCommerce trends: How to increase sales on Black Friday
Black Friday is an American shopping event that gained international popularity in 2010 and will begin on November 29th, 2024 this year. In this article, we will explore Black Friday eCommerce trends and how to increase sales on Black Friday. This article is particularly useful for Advertisers promoting offers in Tier 1 countries in Europe and English-speaking regions like the United States. We will also examine internal data from our... Read More
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How to choose a pricing model in Online Advertising
Are you an Advertiser looking to maximize your campaign reach? Then you are probably wondering, 'Which pricing model should I use for my advertising offer?' In this article, we will look at how to choose a pricing model in Online Advertising and compare the pricing models available for online Advertisers. Read on to learn what are the available pricing models in online advertising and how to make the most out... Read More
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Leverage Halloween for campaign creatives
Halloween is a fantastic holiday with people dressing up as ghosts, zombies, and vampires. It is very popular across Europe and America and a great way to boost your marketing efforts in October. In this article, we will answer the questions ´How to leverage Halloween for campaign creatives' and 'What are the advantages of Halloween marketing?'. We will also look into launching a seasonal marketing campaign to increase conversions, the... Read More
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How targeting can help you reach your conversion goals!
Targeting is a method used in advertising to ensure you are getting the best possible leads from your campaigns. It is a great way of narrowing your audience and increasing your campaign performance, ROI, and brand impact. This article will cover Advertisers biggest queries when tackling targeting like 'everything I need to know about Targeting and Frequency Capping in online advertising!' and the best practices for audience segmentation. We will... Read More
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How to leverage AI for Marketing activities with Jenny Gonzalez
Alice Naughton —
August 13, 2024 — Advertiser tips, Artificial Inteligence, Entrevistas, Sem categoria
Let's talk to Jenny Gonzalez, a well-known industry figure and keynote speaker in Online Advertising. Jenny has spoken at important events such as Affiliate Summit East in New York in July 2024. She will also be attending TES in September to discuss leveraging AI for marketing activities in online advertising! Today we are going to delve into Jenny’s thoughts on AI by discovering how AI helps Advertisers maximize campaign profitability... Read More