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Leverage Halloween for campaign creatives
Halloween is a fantastic holiday with people dressing up as ghosts, zombies, and vampires. It is very popular across Europe and America and a great way to boost your marketing efforts in October. In this article, we will answer the questions ´How to leverage Halloween for campaign creatives' and 'What are the advantages of Halloween marketing?'. We will also look into launching a seasonal marketing campaign to increase conversions, the... Read More
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How to create great Banner ads: Maximize Display offers conversions
Wondering how to create great Banner ads to maximize Display offers conversions? One of the most popular forms of Display advertising are Banners, which constitute an effective method for Advertisers to generate leads and create brand awareness. In fact, according to Statista, ad spending in the Banner advertising market globally is projected to reach US$174.4bn in 2024, with an annual growth rate (CAGR 2024-2028) of 5.69%, resulting in a projected... Read More
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4 Essential display ad formats that every Publisher should be using
Anna Quiroga — Marketing Content Creator
May 13, 2024 — Ad format, Banners, Fullpage Interstitial, Multi-Format Ads, Responsive Display Ads
Display advertising is an essential part of the digital landscape, with Display format ads growing in popularity year after year. So much so that, according to Statista, in 2024, Display advertising spending worldwide is forecast to expand by +6.9% to reach roughly 236 billion dollars. Display ads are a staple of digital Publishing and can help you successfully monetize your website traffic and unlock sustainable revenue streams by appealing to... Read More
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ExoClick now offers more ad formats for Responsive Display Ads
Giles Hirst — Head of Communication
October 30, 2023 — Ad format, Advertiser tips, Banners, Fullpage Interstitial, Instant Message, Publisher tips, Responsive Display Ads
Three new Responsive Display Ad formats to target Since ExoClick launched Responsive Display Ads (RDAs) for all static Banner sizes back in April 2022, they have been a huge success for both Advertisers and Publishers. Now ExoClick has added three more ad formats for Responsive Display Ads: Instant Message, Sticky Banners and Fullpage Interstitial. What are Responsive Display Ads? If you don’t know what RDAs are, here’s a quick summary.... Read More
