Dating
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Expert tips to help your campaigns convert in LATAM with Video Slider ads
Anna Quiroga — Marketing Content Creator
May 30, 2023 — Advertiser tips, Business intelligence, Dating, eCommerce, Games, LATAM traffic, Pesquisa de mercado, Slider, Video
The Latin American advertising industry seems to have been in constant expansion throughout the last decade. According to Statista’s estimation, LATAM's online ad spend will increase by almost 14%, to about 13.7 billion US dollars throughout 2023. If you want to be a part of this expansion, Video formats are ideal to promote your online offers - According to the most recent Hubspot survey, 92% of video marketers reported that... Read More
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Advertiser Case Study: Smart Bid is an effective strategy to turn losing campaigns into winners
Giles Hirst — Head of Communication
April 17, 2023 — Advertiser tips, Case study: Advertiser, Dating, Native, Smart Bid
Before reading this Smart Bid advertiser campaign case study, if you are not familiar with the Smart Bid automated bidding feature for advertisers, we recommend that you first read this article to help you better understand the pricing model feature. Then in this Smart Bid advertiser campaign case study, we will demonstrate how an advertising campaign evolved over time using the Smart Bid feature to deliver the results desired by... Read More
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Advertisers! Here are 11 top tips for video advertising in India
Anna Quiroga — Marketing Content Creator
March 20, 2023 — Advertiser tips, Asia traffic, Casino, Dating, eCommerce, Games, Live Streaming, Nutra, Pesquisa de mercado, Video
Advertisers! If you are not targeting India with your offers you are missing out on massive potential revenue volumes! With a population of around 1.37 billion people, it is one of the world’s largest economies and it is growing fast. As of January 2022, and according to DataReportal, there were 658 million internet users in India, with a penetration rate of 47% of the total population at the start of... Read More
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Target Dating Sites with Members Area Traffic for your Valentine’s Day offers
Anna Quiroga — Marketing Content Creator
February 8, 2023 — Advertiser tips, Dating, Members Area, Pesquisa de mercado
Around Valentine’s Day time, lots of daters looking for a special someone will increase their activity on Members Area dating sites. This is the ideal time for advertisers across the globe to target dating sites to promote streaming, games and dating offers. Members Area is one of the best traffic sources to target these verticals, because your ads are placed inside the Members Area section of dating sites, where opted-in... Read More
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Get your dating offers ready for Valentine’s Day with ExoClicks high quality traffic sources
Anna Quiroga — Marketing Content Creator
February 2, 2023 — Advertiser tips, Business intelligence, Dating, Games, Live Streaming, Nutra, Opções da Plataforma, Social Media traffic
Valentine’s Day is on the 14th February, and it is the perfect time to give your campaigns an extra push with ExoClick’s dating high quality traffic sources! According to the National Retail Federation, consumers are expected to spend $25.9 billion on Valentine’s Day this year, with a huge percentage of purchases being made online (35%). The top Valentine’s Day gifts include candy, greeting cards, restaurants, flowers, jewelry, and online dating... Read More
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Online campaign trends for Chinese New Year 2023
Anna Quiroga — Marketing Content Creator
January 9, 2023 — Advertiser tips, Casino, Chinese traffic, Dating, eCommerce, Games, Pesquisa de mercado, Sports Betting, VoD
Chinese New year 2023 is just around the corner, it starts on Sunday January 22nd and lasts a full 16 days of celebration, but only the first 7 days are considered a public holiday (January 22nd–January 29th, 2023). This highly popular festival celebrates the beginning of a new year on the traditional lunar Chinese calendar, and it is one of the most important calendar events for the Chinese population. It... Read More
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Members Area Publisher Case study: Increase revenues with Menu Tabs
Anna Quiroga — Marketing Content Creator
November 30, 2022 — Case Study: Publisher, Dating, Direct Links, Games, Members Area, Menu tabs, Publisher tips
If you are a Publisher of a Members Area site and you haven’t enabled Menu Tabs, you are missing out! Menu Tabs are one of the best ways to convert advertisers’ offers for Members Area Traffic, especially when it comes to dating: Because daters are actively engaged with the content, they are more likely to click and generate conversions. This results in more competitive ad zones, which in turns translates... Read More
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ExoClick’s traffic sources for Online Dating offers
Anna Quiroga — Marketing Content Creator
November 9, 2022 — Advertiser tips, Dating, email clicks, Members Area, Opções da Plataforma
Email Clicks, Members Area, Free Content Sites and, very recently added on our Marketplace, Social Media, are ExoClick’s best traffic sources for online dating offers. Which one is the most appropriate for your campaigns will depend on the nature of your product or service, its niche, and what audience you are looking to target - So, if you are ready to jump ahead and buy dating traffic, continue reading to... Read More
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Email Clicks are one of the best traffic sources for dating offers
Giles Hirst — Head of Communication
October 18, 2022 — Advertiser tips, Dating, email clicks, Members Area, Opções da Plataforma
When you buy dating traffic, one source: Email marketing, is one of the best traffic sources for dating offers. Our Email Clicks ad format can be a highly effective way of reaching end users. In this article we will explain what are Email Clicks? We will also look at why are Email Clicks one of the best traffic sources for dating offers? How to optimize an Email Clicks campaign and... Read More
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Members Area Menu Tabs 101
Anna Quiroga — Marketing Content Creator
September 28, 2022 — Advertiser tips, Dating, Direct Links, European traffic, Menu tabs, Traffic Share, UK traffic, US traffic
Members Area traffic is a high quality dating traffic source. It consists of members of dating sites who are active users that have gone through a signup process to become a member of a website. 67% of Members Area traffic is from English speaking and tier 1 European countries. One of the best ways to convert any offer with dating site members is by targeting the Menu Tabs. These appear... Read More