Mobile
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Alternative ad formats to mobile redirects
Now that the number of mobile users has out paced desktop users and Google has forced the world to mobilize with Mobilegeddon, all publishers are aware that sites have to be responsive and mobile friendly or they will be penalized in the Google search rankings. But are publishers and advertisers aware of how Google's algorithm affects the ad format: mobile redirects? Mobile redirects send traffic to an advertisement page instead... Read More
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Ofcom’s latest report examines the UK smartphone market…
UK Smartphones are the most popular device for getting online for the first time in the UK, according to industry monitor Ofcom. Ofcom's 2015 Communications Data Report found that 34% of adults use their smartphone within five minutes of waking up, with this figure rising to 49% of young adults in the 18-24 year old age group. Two-thirds of UK adults now have a smartphone, a significant rise from 39%... Read More
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The wonderful world of mobile advertising for beginners
Perhaps the three most important drivers for mobile domination have happened this year. The first was Google's mobile friendly update back in April. Brands with websites not optimised for mobile have suffered a 10 per cent dip in traffic according to the Adobe Digital Index which examined the change since Google introduced its new methodology. Secondly, the growth of mobile digital advertising, mobile is the fastest growing sector. Advertisers are... Read More
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5 mobile facts that advertisers can’t ignore
Digital advertising continues to rise exponentially and the biggest ad dollar driver is mobile. Here are 5 facts and trends gathered from consumer data that every mobile advertiser should know. Click on the links to go to the data/surveys. 1. Bigger than they thought Back in 2011 ComScore predicted that US mobile ad spend in 2014 would be $2.5 billion, they were wrong! eMarketeer showed that mobile ad spend in... Read More
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10 carrier billing tips
ExoClick recently updated its mobile carrier targeting feature on its platform so that advertisers can target hundreds of carriers with the possibility of using carrier billing. To demonstrate just how important this new feature can be for your mobile traffic conversions we have put together 10 useful carrier billing tip and facts to help you make the right mobile carrier targeting decisions on the platform. FACT 1 - Just 1 click,... Read More
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8 Android Lollipop features to give you a sugar rush
Android 5.0 Lollipop has been slow to get off the ground. Google’s dashboard that tracks the versions of Android OS being used showed that by January 2015 (2 months after its official launch) it had not even reached the minimum 0.1% of usage to show up in the charts. Lollipop's source code was released on November 3rd 2014, with over-the-air updates going out 9 days later to a number of... Read More
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Wifi or Carrier Traffic? 9 tips to help you choose
Figures show that mobile advertising continues to increase, in 2013 $13.4 billion was spent on mobile ads and according to Zenith Optimedia, by 2016 that figure is expected to rise to $45 billion. With many advertisers unsure of the value of buying wifi or 3G traffic this article looks at the advantages and disadvantages of both sources of mobile traffic and gives you some key tips to help you make... Read More
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Mobile: 6 reasons why you should be advertising on mobile…
A feature in the UK's Guardian newspaper recently predicted that UK mobile advertising will overtake the multi-billion pound newspaper and magazine market next year, and surpass TV ad spend by hitting £4.5bn in 2016. Smartphone adoption is growing each day, tablet sales are about to outstrip PC sales, devices are becoming even more powerful and the introduction of 4G for faster mobile internet connections means that the whole world is going... Read More
