Opções da Plataforma
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Third party conversion tracking
One of the key successes to an online campaign is the accurate measurement of metrics and conversions, sometimes across multiple campaigns and offers. You need to identify and evaluate the consumers that are interacting with your brand or product. A conversion is a click/positive action made by the consumer you are targeting, but there are many different 'conversions' depending on your business model. Here are some examples: Filling out a... Read More
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New feature for advertisers: Traffic Distribution Mode
How would you like the possibility to automatically spread your daily budget evenly throughout the day instead of burning up your budget in a few hours? Well now you can with this new feature from ExoClick. It works by implementing an algorithm that speeds up or throttles down the amount of traffic that you are buying, ensuring that your budget is spent evenly during the 24 hour day. How you... Read More
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What is members area traffic?
Have you tried targeting your campaigns at dating membership area traffic yet? ExoClick gives advertisers the best opportunity to target their offers at this high converting traffic source. What is it? It consists of consumers who are members of dating sites, mainly from tier 1 English speaking GEOs in USA, Canada, UK, Australia and New Zealand. Consumers have joined these dating services and regularly login to their accounts and spend... Read More
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How to use ExoClick’s Platform API v2
ExoClick has just updated its platform API to version 2. This latest version allows you to automate every single feature inside ExoClick’s admin panel. You can use the API for simple processes such as automating repetitive tasks to save you time to more complex projects such as changing banner creatives on the fly. This blog post will show you how to use ExoClick’s API along with some automation examples to... Read More
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New regional targeting features
ExoClick has added some more in depth targeting, which now allows you to not just target countries, but also regions inside those countries, so you can directly target New York for example. This is a highly useful feature for advertisers for localised campaigns, such as dating or regional special offers/discounts, etc How to target by region In the admin panel under New Campaign > Targeting & Advanced, when creating/editing a... Read More
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New targeting features for advertisers in our admin panel
When creating a Campaign try these new targeting features. Under Sites & Zones you will see the Filters section Click on the drop down arrow menu under Traffic Type You can select the following options: All – allows you target all Ad Zones RON – allows you to target all Ad Zones, excluding Premium and Members Area Zones Premium – allows you to only target Premium Ad Zones only Members... Read More
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“Programmatic is the future of the digital ad industry.”
Benjamin Fonzé CEO and founder of ExoClick, is interviewed by the eShow Magazine and talks about ExoClick's new Ad Exchange. Click here to read the full interview. Read More
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8 Native advertising tips for advertisers
ExoClick has been testing this format for over 2 months now and as a result we have created some great tips to help you start generating conversions with this format on our platform: 1 Images The CTR and performance can vary a lot from one creative to another, make sure to upload many different creatives. Our Ad-Server will automatically send more traffic to the creative having the highest performance. Remember,... Read More
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How Publishers and Advertisers can generate more revenues with Native Advertising
Giles Hirst — Head of Communication
March 1, 2017 — Ad format, Native, Opções da Plataforma, Tutorial
Publishers and advertisers both have different wants and needs when it comes to advertising. Publishers are looking to increase revenues and maximising their fill rates, while advertisers are looking for excellent targeting and high-quality traffic. Native advertising is the format that provides these benefits. How does native advertising achieve this? Native ads are paid media that blend into a publisher’s content on their site. ExoClick’s native ad format... Read More
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What is RTB? And why you should use it…
Problem: An advertiser wants to reach a specific type of consumer via an ad on a publisher site, a publisher wants to sell that ad space to the highest bidder, and, a consumer wants to browse the publisher’s site and be targeted with ads that are relevant to him. What is the most efficient way for this to happen? Answer: Programmatic RTB How does it work? Let’s look at an... Read More
