How ExoClick Innovated in 2024!

December 13, 2024 — Async tags, ExoClick Academy, Responsive Display Ads, Sem categoria

ExoClick is a company that strives to lead the way in the Ad Tech industry. We do so by continuing to perfect our network, adding new features, and expanding on the ones we currently have through constant innovation. Read on to see how ExoClick innovated in 2024.

#1 New Feature for Advertisers! Third Party Tracking URLs

One of the best ad network feature updates and innovations of 2024 was the Third-party tracking URLs. This is an event tracking tool that provides a fast, effective, and cost-efficient alternative to creating VAST Video Tags. Traditionally, if you wanted to track deeper insights on your video ads you needed to implement a VAST Tag. However, with ExoClick’s Third-party tracking URL feature, you can track the number of specific variations in the viewer’s experience like video duration, video tracking, and end user actions without needing a VAST Tag. These tokens can be added to your In-Stream, Outstream, and Video Slider ads. Want to know more about the areas you can track and how to implement them in your campaigns? Check out the full blog!

#2 Increase demand on your ad zones with RDAs

In 2024, we added additional RDA formats including FPI, Instant Message, and Sticky Banner zones. RDAs or Responsive Display ads are Banner ads that automatically adjust their size to fit multiple ad placements, opening up opportunities for Advertisers to access more inventory. Advertisers only need to upload images (300x300px) and texts (title, description, and brand) for a campaign, and ExoClick’s system will automatically create several different ad creatives in multiple sizes to fit specific placement requirements, saving Advertisers time and resources. Responsive Display ads are also a fantastic option for Publishers since more Advertisers can bid for their ad zones, increasing demand and revenues. Because they adapt to fit the sizes and requirements of each ad zone, they also provide a great end user experience. So try this feature to get the most out of ExoClick’s platform

#3 Publishers: Create a great user experience with Async tags

When looking at how ExoClick Innovated in 2024, Async tags are important to note. They are now also available on Slider Video ads! ExoClick’s Asynchronous tags help you avoid slow loading times on your website. Usually, the script tags on a website are render-blocking, which means that your end user’s browser won’t display your website’s content until the entire script has run. Async synchronizes your website load speed with your ads ensuring the end user can see your website as quickly as possible. Async tags lead to a significant improvement in performance and of course, a better end user experience on your website, since content loads faster. Ad loading speed by using Asynchronous ad tags is:

2.5 times faster on desktop
2 times faster on mobile.
Somewhat faster for iFrames.

You can enable Async tags on your ad zones from your sites & zones section in your Admin Panel and they are compatible with RDAs. If you need help setting them up, contact your Account Manager.

#4 UX Improvements

When exploring how ExoClick Innovated in 2024? UX is another way in which we improved our network. We added two new features the Campaign Bulk URL Update with Find and Replace Functionality and the simplified target blocking in statistics.

New Campaign Bulk IRL Update with Find and Replace Functionality

The Campaign Bulk URL Update with Find and Replace Functionality was added for Advertisers to the Exoclick platform in 2024. This enhancement provides a time-saving solution for managing landing pages, allowing Advertisers to update multiple campaign links simultaneously. By automating the process of finding and replacing URLs, Advertisers can eliminate the need for manual edits, significantly speeding up the updating process. This feature is especially valuable for large-scale campaigns with numerous links that require updates.

Simplified target blocking in statistics

Advertisers can now block targeting settings directly from the statistics page on the Admin Panel! This is a great way to get the most out of ExoClick’s platform. You have the ability to block any targeting options you wish for a specific campaign. Whether you’re looking to reduce the number of devices or GEOs, you can efficiently manage these settings. If you have multiple campaigns for the same ad group, it’s helpful to review each one individually, as the settings apply on a campaign basis. This way, you can ensure that each campaign is optimized effectively!

#5 ExoClick Academy

ExoClick has launched the ExoClick Academy, a free online learning platform designed for Publishers and Advertisers of all skill levels. This video-based learning portal offers three levels of expertise: basic, intermediate, and advanced. It aims to help you acquire advertising skills at your own pace.

The Academy provides an in-depth understanding of ExoClick’s platform and its features, such as Ad Refresh and Smart Bid. New pre-recorded video tutorials are regularly added, allowing you to watch them anytime, anywhere, and on any device.

If you want to be among the first to learn about useful new platform features and earn certificates of completion to share online, sign up today!

#6 More useful articles on ExoClick’s blog

Our blog is a great source of information for Advertisers and Publishers wanting to get the best out of ExoClick’s platform. It includes platform feature updates, platform and vertical tips, and network data for ad formats. Here are some of the useful articles that we posted in 2024:

ExoClick Case Studies

For Publishers:

We followed the cases of 6 different Publishers who experienced noticeable revenue and metric increases after enabling RDAs on their ad zones.

We explored the positive effect that Frequency Capping can have for Publishers on their Popunder Mobile and Desktop zones, across different GEOs.
Finally, we explored frequency capping once more by following two Publishers who tested out the options for optimizing their video ad zones’ performance and boosting revenues.

For Advertisers, we looked into how an Advertiser approaches converting Dating offers with Video ads in the UK market. From the campaign creatives, tools used, optimization, and finally the results of the campaign.

ExoClick Tradeshows

We jetted off to some amazing trade shows and events this year including Affiliate Summit West in Las Vegas, TES Affiliate Conference in Portugal, Affiliate World Dubai twice, Mac Affiliate Conference in Armenia, I-Con Island Conference in Cyprus, Affiliate Summit East in New York 2024, Affiliate World Europe in Budapest, AW Summit in Bucharest, TES Affiliate Conference in Prague, and most recently Affiliate World Bangkok. We had the privilege of connecting with some of our long-time connections in the industry and the pleasure of meeting new ones. We look forward to continuing this in 2025.

ExoClick Analytic Network Data

Our Business intelligence department expanded in 2024 and became the Analytics department. Since the change we have created many articles, starting with the top traffic sources in China for Chinese New Year 2024, the best practices when converting Dating offers with Email Clicks in the US, the best ad formats for VOD offers in the US, how to promote sports offers on Video and other formats, and finally the best practices to increase Black Friday sales.

2025 forthcoming….

We hope you have enjoyed learning how ExoClick Innovated in 2024 with some of the best ad network feature updates and innovations! So make sure you check out our blog regularly so if you want to get the most out of ExoClick’s platform, do not miss any of our blogs. We look forward to continuing to innovate in 2025. If you are not yet a part of the ExoClick Network sign up now and benefit from all of our features and tools that will help you improve your campaigns.