• Above and Below the fold Ad zone placement strategies for Publishers

    Ad zone best practices for Below the Fold Ad zone placement strategies for Publishers  What are the best formats for top of page zones What ad formats to use below the fold above the fold ad zone placement tips  How to place first screen ad zones  high-impact ad zone tips for Publishers Publisher tips for attention-grabbing ad zones Best practices for scroll-triggered ads  bottom of page ad tips for Publishers below-the-fold ad strategies How to use in-content ads below the fold

    When looking at the overall layout of your site, there are two main sections to take into consideration: Above the Fold and Below the Fold. Because they are different parts of the end user journey, it is important to take them into consideration when thinking about ad zone placement, and to be strategic. In this article we tell you ad zone placement strategies for Publisher for Above and Below the... Read More

  • How ExoClick protects Publishers on our network

    Website publishers

    UPDATED 4, October 2024 - If you are wondering how ExoClick protects Publishers, our Compliance team is constantly working to guarantee ad chain flow security, ad quality and full industry compliance at all times to protect our Publishers. ExoClick’s mission is to ensure a great browsing experience and that all parties within the ad supply chain are protected, we have strict policies and guidelines that govern the kinds of ads... Read More

  • How to choose a pricing model in Online Advertising

    Which pricing model should I use for my advertising offer

    Are you an Advertiser looking to maximize your campaign reach? Then you are probably wondering, 'Which pricing model should I use for my advertising offer?' In this article, we will look at how to choose a pricing model in Online Advertising and compare the pricing models available for online Advertisers. Read on to learn what are the available pricing models in online advertising and how to make the most out... Read More

  • Increase watch time with Fluid Player’s new Suggested Videos feature

    Increase watch time with Fluid Player’s new Suggested Videos feature View time has a huge impact on advertising metrics How to increase watch time on my website Increase website video monetization opportunities Suggest interesting video content to website users Benefits of Suggested Videos feature How to set up Fluid Player on my website Best video player to monetize video on my website

    Fluid Player is a fully customizable and flexible HTML5 lightweight video player which has over the years become a favorite among website Publishers. Because view time has a huge impact on Advertising metrics and to help you enhance them, we have recently added a new feature to help you provide the best possible end user experience and further monetize your content: Suggested videos, which appear on a grid at the... Read More

  • Leverage Halloween for campaign creatives

    How to Leverage Halloween for campaign creatives

    Halloween is a fantastic holiday with people dressing up as ghosts, zombies, and vampires. It is very popular across Europe and America and a great way to boost your marketing efforts in October. In this article, we will answer the questions ´How to leverage Halloween for campaign creatives' and 'What are the advantages of Halloween marketing?'. We will also look into launching a seasonal marketing campaign to increase conversions, the... Read More

  • How targeting can help you reach your conversion goals!

    everything you need to know about Targeting and Frequency Capping

    Targeting is a method used in advertising to ensure you are getting the best possible leads from your campaigns. It is a great way of narrowing your audience and increasing your campaign performance, ROI, and brand impact. This article will cover Advertisers biggest queries when tackling targeting like 'everything I need to know about Targeting and Frequency Capping in online advertising!' and the best practices for audience segmentation. We will... Read More

  • How to leverage AI for Marketing activities with Jenny Gonzalez

    How to leverage AI for your Marketing activities

    Let's talk to Jenny Gonzalez, a well-known industry figure and keynote speaker in Online Advertising. Jenny has spoken at important events such as Affiliate Summit East in New York in July 2024. She will also be attending TES in September to discuss leveraging AI for marketing activities in online advertising! Today we are going to delve into Jenny’s thoughts on AI by discovering how AI helps Advertisers maximize campaign profitability... Read More

  • Meet ExoClick’s Marketing Team: How to market an Ad Tech company

    ExoClick's Marketing Team How ExoClick's marketing team is structured Who works in ExoClick's marketing team Communicating ad tech platform features Marketing ad tech platform features How to market an ad tech brand ad tech platform marketing educating clients about ad tech features

    ExoClick is an innovative Ad Network based in Barcelona, Spain. With a multicultural team and an international client base spread around the globe, we continue leading the way within the Ad Tech industry. Because we operate within an ever-evolving sector, we are constantly developing new innovative platform features and solutions to help our Advertiser and Publisher clients to always keep ahead of the game. To come up with an effective... Read More

  • ‘Your success is our commitment’: Meet the ExoClick Customer Success Team!

    Customer Success Team

    ExoClick is an international innovative Ad Tech company which provides digital ad services to advertisers and publishers, helping them monetize their traffic and offers globally. With a client base that spreads across the globe, an instrumental part of the company is the Customer Success Team and Tech Support Team, which provides 24/7 multilingual assistance. Want to know more about this team and its wonderful members? Keep reading! Meet us: What's it... Read More

  • ExoClick’s Advertiser Keyword Targeting feature

    Advertiser Keyword Targeting feature
What is keyword targeting in advertising?
How to target specific keywords on an advertiser campaign
How to use keyword targeting effectively on my campaigns

    What is keyword targeting in online Advertising and how to use keyword targeting effectively on my campaigns? The Advertiser Keyword Targeting feature is an effective tool that will help you reach your preferred audiences through simple keyword associations. Many Advertisers use keyword targeting when they set up their campaigns to help them find ad zones that display similar content to the theme and vertical of their offer, to make their... Read More