Blog
-
Marta Expósito, PHD: Improving the online advertising ecosystem
Employee wellbeing in the ad tech industry and personal and professional development in ad tech continue to be hot topics within the sector, so when thinking of working in this highly competitive environment, it is important to find ad tech companies that promote employee wellbeing and focus on their employee's development. ExoClick is an innovative ad network and multicultural ad tech company that has a strong focus on both improving... Read More
-
The ExoClick Customer Success Team: Your 24/7 Partner for Success
If you are an ExoClick client, you have most likely gotten in touch with the ExoClick Customer Success Team - In the ever-evolving landscape of digital advertising and publishing, having a reliable partner to guide you through the intricacies of the industry is invaluable. ExoClick, a prominent player in the online advertising world, has been providing exemplary 24/7 customer service and dedicated ad tech support since 2013 through its dedicated... Read More
-
Publisher case study: Earn extra revenue with Post-Roll In-Stream video ads
Implementing ExoClick’s Post-Roll In-Stream video ads on your video zones is a quick and easy way to boost your ad revenues! Are you a publisher monetizing your website traffic with video advertising? According to Wyzowl, 92% marketers say they get a great ROI from video advertising: This form of advertising provides a great user experience, increasing engagement, a positive brand awareness, and maximizing sales, thus allowing brands to massively increase... Read More
-
New Publisher feature: Ad Refresh! How to further monetize user time
What is Ad Refresh? It is a new ExoClick feature that allows publishers to refresh ad content on various Banner ad zones, including RDAs, on their website, in order to serve not one, but several ads per user, per session. So the more time an end user spends on a page section that has an ad zone, the more ads they will get the chance to view. This is beneficial... Read More
-
ExoClick is now a member of WeProtect Global Alliance
ExoClick is now a member of WeProtect Global Alliance, an Alliance of over 200 members committed to ending child sexual exploitation and abuse online. We believe that every child deserves to grow up in a safe digital environment, free from harm and exploitation. WeProtect Global Alliance brings together governments, civil society, and the technology industry to tackle the growing threat of child sexual abuse online. By working together, the Alliance... Read More
-
How to convert UK Dating traffic with Email Clicks
Are you wondering how to convert UK Dating traffic with Email Clicks and why use ExoClick’s Email Clicks ad format to target Dating traffic? The United Kingdom is proving to be a very profitable GEO when it comes to the Dating vertical. In fact, according to Statista, revenue in the UK’s online Dating market is projected to reach US$192m in 2023, with a projected annual growth rate (CAGR 2023-2027) of... Read More
-
Advertisers! How to convert online games offers with video advertising in Europe
As the internet has become increasingly more accessible across the world, and the pandemic forced people to turn to digital ways of entertainment, the online gaming industry has become largely popular in the past few years. This is especially noticeable in Europe, with more than half of the population playing online games on a regular basis. This means that promoting online gaming offers is a great way to achieve high... Read More
-
How to optimize video advertising campaigns
Video advertising is one of the most effective ways to get clicks and drive conversions for your offers. However, it requires a different approach to display campaigns. In this blog post we will give you some expert tips on how to make video ad creatives easily, the best video ad campaign set up, how to set up test video ad campaigns and how to optimize video advertising campaigns with ExoClick.... Read More
-
Publishers! Benefits of using Sub IDs on your Email Click ad zones
Are you a Dating website publisher wanting to monetize your email sign ups? Then, Email Clicks are the ad format for you: Publishers have the freedom to create an email template that all advertisers will use to target your email lists. Available on CPC for advertisers, it works by sending an email to the end user which contains a call to action (Smart Link) that directs the user to the advertiser’s... Read More
-
How to convert Dating offers in China with ExoClick
China is a fast-growing country with a thriving economy and a particular focus on developing advanced technologies that shape the future, as well as the population’s day to day life. People’s living standards and lifestyles are evolving and improving every year, with general interests shifting increasingly more towards socializing and dating - And a big part of their socializing and dating activities happen online! As a result, the online dating... Read More