Valentine’s insights: Monetize Dating traffic with Members Area

Valentine’s Day is around the corner! According to DriveResearch, consumer spending on Valentine’s Day 2024 reached $14.2 billion dollars across the world, and it is expected to keep growing in 2025. Dating platforms also experienced a huge increase in activity during 2024 Valentine’s, with Tinder reporting a 27% increase in likes and 29% in messages sent. If you are looking to monetize Dating traffic with Members Area, Valentine’s the perfect time to give your advertising revenues a push!

Learn how to monetize Dating traffic with Members Area Team Manager Irene García

WellHello, one of our Dating Members Area Publisher clients detected Click (+16.12% av.) and CTR (+17.33% av.) increases across 8 GEOs (US, UK, TR, AR, CA, UA, AU, SA) the week before Valentine’s 2024. This is because these end users who are single and want to find themselves a date in time for Valentine’s, will most likely do it the couple of weeks before the event, so if you are wondering how to monetize Dating traffic with Members Area, this is your time!

Are you thinking of boosting your revenues with ads, or are already monetizing your traffic but are ready to give it a boost for Valentine’s? Your best bet is to join an excellent Ad Network with a dedicated Account Manager team ready to help you maximize your traffic monetization strategies. Today we have interviewed our Members Area Team Manager Irene García. Read on to find out her expert tips and on how to maximize your Members Area advertising revenues!

1. Hi Irene, and thank you for joining us today! As a Members Area Publisher, why should I join ExoClick’s Platform?

Sure, happy to help! When you join ExoClick, you gain access to the biggest network of MA Advertisers in the world, accounting for 14.4M impressions for Members Area alone, 1.2M impressions in the last month, across GEOs. To monetize Dating traffic with Members Area, we offer a wide array of flexible, high quality ad formats to cater for all Publisher needs, but more on that further below :-)

Upon joining, my team will run an audit of your entire site and analyse revenue opportunities for you taking into account your vertical, the type of content (Video-based, image galleries, online games, etc), subscriber expectations and interests, as well as your own requirements. We then will work on an advertising plan tailored specifically for your website which will contain useful advice such as, where to add your ad zones, what changes to implement on your existing zones if needed, which formats, what devices, etc. If you are looking to get started, it is now a good time to start thinking about how to boost your Members Area revenues ahead of Valentine’s 2025!

We acknowledge that your main revenue stream comes from providing your services to your subscribers. So when we create your monetization plan, we make sure that it enhances their experience and brings something new and exciting to the table for them.

2. What ad formats to use to monetize Dating traffic and boost Members Area revenues on Valentine’s 2025?

We have many formats available for Members Area, including Menu Tabs, Native, Back Button Offers (BBO), Banners, and FPIs. The best formats to use on your website will depend on many factors, for instance your vertical: Video on Demand (Or VoD), Dating, Gaming… Most formats work for all verticals, but some just bring better results than others.

For instance, if you’ve got a VoD site, our 3 Video formats (In-Stream, Slider and Outstream), and Video Banners might work best. Our advised formats will also change depending on your website product. Another example, for Dating, Menu Tabs tend to be a great format, customizable, very responsive to device types, and it merges with the environment becoming a part of the end user’s journey. So is Native, with MA specific variants such as In-Content Native, as well as our latest feature for the format: Video Native Thumbnail. Classic 300×250 Banners as well as other high quality Display ads are of course always great to use. And let’s not forget Email Clicks! This format is always a great choice to monetize your subscribers’ email lists, creating yet another extra revenue stream.

3. What verticals should I enable on my ad zones to monetize Dating traffic on Members Area this Valentine’s?

The verticals that you should enable on your ad zones really depends on your product, but it is always good to keep your options as open as possible and test different verticals. Dating is a very adaptive category: Works well with Streaming, other Dating categories that are different to your own product, Gambling, and VoD, among others. With Menu Tabs you can use contextual targeting to easily target different verticals on different sections of your menu.

For example you could add a specialized advertising tab for Streaming, another for a niche Dating category, and yet another one for Games or Gambling. All will remain perfectly categorized and organized in your website’s navigation menu, without interfering with but instead enhancing your navigation menu’s content offering.

4. What are the benefits of ExoClick’s Admin Panel and platform tools to boost Members Area revenues on Valentine’s 2025?

Via our Admin Panel you can manage ad zone performance, revenue growth, payments, and everything related to your traffic monetization operations from one single place. You can implement the same format with only one code in all your different sites. From moment 0 you will have access to great tools such as Async tags, Sub IDs, Ad Refresh, Frequency Capping, our Adblock circumventing tools and other useful Publisher features:

• Our multiple Sub IDs let you track different sources and sites implementing only one code, facilitating demand, development and tracking.
• Async tags on the other hand, allow your site content to load asynchronously therefore faster than regular tags.
• With Frequency Capping you can control frequency and find the best triggering option for each format in order to improve performance.
• Lastly, with our Adblock circumventing tools you can target end users who use Adblock, gaining access to previously unavailable traffic.

5. What are 4 important things that I should keep in mind when setting up my MA ad zones?

#1 Sometimes less is more. When you set up your ad zones, think of quality instead of quantity, to strike the best possible balance between monetization and a great user experience. We can of course help you with that if you have any doubts.

#2 Although we work with all kinds of device traffic, a huge percentage of MA traffic comes from Mobile, so make sure that all of your ad zones are optimized for this device. Ensure that your ad zones are injected depending on the Device detection to avoid non-desired impressions on each device.

#3 Zone placement is also important: Will your zones be above or below the fold? The answer lies on ad format functionality, as well as your website and audience’s needs, and your own strategy.

#4 Lastly, make sure to explore all of ExoClick’s Publisher tools: We have carefully developed them to help you achieve top results.

If you have any questions on how to best benefit from our tools, or any of the topics above, please consult with your account manager, they will know how to help you!

6. How does ExoClick keep my website protected and who do I contact in case I see something abnormal?

ExoClick has a 24/7 dedicated Compliance team of professionals who are in charge of guaranteeing ad chain flow security, ad quality and full industry compliance. Their objective is to keep your website and end users safe at all times. The Compliance team also closely monitors Advertiser campaigns, to ensure that all ads are aligned with industry regulators including the Interactive Advertising Bureau (IAB), Google Chrome and the Coalition For Better Ads.

Plus, remember that by joining ExoClick as a Members Area Publisher you will get assigned one of our dedicated Account Managers. Our team will be more than happy to answer any questions or concerns you may have.

Conclusion: Join ExoClick’s Platform to monetize Dating traffic with Members Area!

Make the most of Valentine’s Day by starting to explore new Member Area traffic monetization opportunities with us! Do you want to speak to one of our Account Managers and start increasing your advertising revenues now? Contact us now to monetize Dating traffic with Members Area!

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