Why is ExoClick the best ad network to convert my Dating offers?
Dating is a highly profitable industry as connection is a fundamental part of our lives. The online Dating market caters to all sorts of preferences, with Dating sites for every interest, ranging from traditional platforms like eHarmony and Match.com to niche-focused sites such as Christian Mingle, or Country Match. It is a huge market used by billions of people! In fact, according to Statista, by 2028, the projected number of users in the online Dating market will be approximately 65.9 million! The Dating vertical is also projected to reach a revenue of US $8.10 billion by the end of 2024, with a compound annual growth rate of 1.95% between 2024 and 2028. To help you maximize your Dating offers using ExoClick’s high quality traffic sources, we have gathered key market trends and exclusive network stats for 2023. So, if you are wondering how to maximize conversions for Dating offers on Valentine’s Day 2024, read on: We will tell you about the best ad formats and traffic sources for your offers as well as giving you expert tips to make your Dating campaigns shine! Ready to find out ‘why ExoClick is the best ad network to convert my Dating offers?’ Here’s everything you need to know about converting Dating offers:
ExoClick’s high quality Dating traffic sources
Have you ever wondered, “How can I maximize conversions for Dating offers?”. Then keep reading to learn everything you need to know about converting Dating offers with ExoClick! Picking the most appropriate traffic sources for your online offers is the key to success! Here are ExoClick’s high quality Dating traffic sources that will help you maximize your Dating offers ahead of Valentine’s Day 2024:
#1 Email Clicks
#2 Members Area
#3 Free Content Sites
The best traffic sources for your dating campaigns depend on your product, service and target audience: Email Clicks and Members Area are great to target online Daters directly, meanwhile Free Content sites will allow you to reach a wider range of audiences, giving you greater traffic volumes to test out – let’s find out!
#1 Email Clicks: Why ExoClick is the best ad network to convert my Dating offers
Email Clicks are a powerful traffic source for Dating offers. An email campaign is sent to Dating site users’ inboxes, generating high-value clicks. According to the daily average in the context of dating traffic, the most popular device for generating Email Clicks is mobile, accounting for 64.4% of all volumes. Desktop contribute to 33% of the Email Clicks, while tablets account for 2.5%. These active users have voluntarily subscribed to receive these emails from a specific site. The Email Clicks format typically includes a subject line, a short text, and a CTA (Advertiser link) that directs them to your offer’s landing page or sign-up form. Bidding is CPC. Email marketing is highly effective because it allows you to directly reach a highly targeted audience and maintain consistent communication with them. By building an email list of subscribers interested in Dating, you can tailor your messages to their specific needs and preferences. This helps establish credibility, strengthen the connection with your audience, and increase the likelihood of engagement and conversions.
Why is email marketing highly effective to maximize conversions for Dating offers?
1. GEO: The majority of ExoClick’s Dating traffic comes from Tier 1 English-speaking GEOs such as the US, UK, CA, AU, and tier 1 EU. This data is shown below and provides insights into the target audience potential:
2. Deep targeting tools: ExoClick offers deep targeting capabilities that allow you to apply specific criteria to your campaign. By analyzing the data, you can make informed decisions to maximize your ROI. Targeting is a crucial aspect of a successful email marketing campaign.
3. Audience: Email users who receive your Dating offers are typically high-quality leads. They have shown interest in your Dating site and are more likely to join or purchase a subscription. They have read about your site and are actively seeking to try it out.
Devices: It is crucial to prioritize mobile-friendly emails since 64.4% of clicks are made on mobile devices.
“As demonstrated by the average conversion rate data, with precise targeting, engaging creatives, and an enticing Dating offer, Email Clicks can serve as a highly effective marketing tool to maximize conversions for Dating offers!” – Sara Martos, Email Team Leader at ExoClick
Tip! Use SubIDs to track additional information, add the {tags} token to your URLs. By implementing this, you can optimize your campaign to identify the best traffic from each zone.
Here is an example of how your URL should be structured:
http://mylanding.com?s1={zone_id}&SubID={tags}
#2 Members Area: Maximize conversions for Dating offers in Valentine’s Day 2024
ExoClick’s Members traffic is highly targeted for Dating offers as it reaches opted-in Dating site users who are active users. Ad formats available within the Members Area include Banners, Native, Direct Links, Menu Tabs, and Back Button offers, amongst others. Limited ad zones within each Members Area ensure higher visibility and exposure for your ads, resulting in a higher CTR compared to a free content site.
Members Area user profile:
The Members’ Area traffic is highly valuable due to the end users’ higher purchasing power. Each user undergoes verification by providing and verifying their email address. Additionally, they have created a Dating profile that includes essential information such as gender, age, preferences, location, and interests.
The Members’ Area sites have large, active communities of members who visit regularly to engage with others. There are two types of users:
1. Paid members: These users have full access to the site and have paid for a monthly subscription or tokens using their credit card. They are willing to make online purchases and enjoy the benefits of their paid membership.
2. Freemium members: These members have created a profile but have not paid for access. However, certain features are restricted and only available to paid members.
Devices: Mobile devices (86.8%) are the most popular among Members Area users for accessing Dating sites based on the information collected.
Comparing Members Area users with Free Content site users, Dating site members willingly share specific user information and show high engagement on the sites they belong to:
Members Area specific ad formats – Maximize conversions for Dating offers!
Although ad formats such as Banners and Push Notifications are available for Members Area sites, Native is one of the most effective ways to convert your Dating offers in Members Area:
The Native – In Content ad format covers the following two exclusive Native ad types that are only displayed on Members Area websites. Please note: These Native ad zones are not available for RDA campaigns, they are pure Native only.
In Profile Native ads: ExoClick provides an exclusive opportunity for Dating Advertisers to convert traffic in Members Area, with Native ads that appear mixed in within the profile selection pages. These Native ads are designed to seamlessly blend with the website’s content, resembling a Dating profile, therefore displaying to your ad as a Dating profile. Ideally you should use an image of a member of your Dating website, so that when the end user clicks on your ad, they are shown a pre lander of the person’s profile that appeared in the ad, with your Join Now CTA. You can target these In Profile Native ad zones in our Marketplace by selecting Members Area and the ad format: Native – In Content.
Native Inbox Message Ads: This format is also named Native – In Content in our Marketplace. It is displayed to end users when they log into their Dating profiles on the Dating site that they are members of. The ad appears as the top message in the user’s message inbox and clicking on it leads to your offer’s landing page. Because the Marketplace does not define this specific Native ad type as Native Inbox, but as Native – In Content, the way to search for these Inbox ad zones, in the Marketplace search bar type in ‘native inbox’ and it will select all Native – In Content ads that are specifically tagged as Native Inbox Message Ads.
Dating CTRs per device for the Native ad format:
TIP! Use an image of a Dater in your ad to add personality and appeal. Clearly state the purpose and nature of your product in the ad text to ensure it is recognized as an advertisement and understood by the end user. This approach attracts quality clicks and maintains transparency with your audience.
Premium Direct Links – Menu Tabs & Back Button Offers:
Direct Links are a powerful and highly flexible ad format. It is a click that leads directly to your offer’s landing page. They are strategically placed ad zones, either in the form of Menu Tabs or Back Button Offers. Bidding is CPC. We recommend using Smart Bid to get the most out of the platform as it uses AI to find the best positions for your ads.
Premium Quality Network Menu Tabs: Our carefully selected and verified Menu Tabs are ad zones hand-picked by ExoClick account managers, ensuring high quality. These tabs assist users in navigating the website’s content and enhance their experience, e.g, the Activity, Search, and Chat tabs. The next three tabs: Dating, Video, and Games, are actually Direct Link ad zones. Clicking on these tabs redirects users to relevant offers, such as Dating, Streaming, or online Games. This contextual targeting aligns the Menu Tabs with your vertical, driving premium traffic, which consists of 34.2% English-speaking users from countries like the USA, Canada, UK, New Zealand and Australia, as well as Tier 1 and European GEOs. Bidding can be CPC or flat/monthly deals.
Back Button Offers (BBO): Back Button Offers occur when the end user clicks the back button on the Publisher’s site and is directed to the Advertiser’s landing page. BBOs strategically fit into the user flow, e.g when the user views a Dating profile and clicks the back button to return to the profile list, triggering the Advertiser’s landing page. Different Member Area sites offer various triggers for BBOs. Since the end user is directly taken to the Advertiser’s landing page, there’s no need for Banner ads or other creatives to entice them. Your landing page serves as a large ad format where you can incorporate text, images, and videos to enhance user conversion. Bidding is CPC.
#3 Free Content Sites: Why ExoClick is the best ad network to convert my Dating offers?
Free Content Sites offer targeted entertainment content and attract a large volume of traffic. This broader reach expands across all ages, providing an excellent opportunity to promote your dating offer and target specific Dating niches based on hobbies and interests. It allows advertisers to reach larger audiences and test the best ad formats for their product or service. This, in turn, enables further targeting as advertisers gather more data to analyze and identify the best converting ad zones for dating offers.
For example, video ads are highly effective on Free Content Sites, as email and members’ areas do not typically offer this format. Additionally, short-form content has seen an increase in popularity on platforms like YouTube. Utilizing video ads on these sites has a higher likelihood of compelling the end user to click through to the landing page.
There are two subcategories in free content sites, Premium and RON:
1. Premium: these are free content sites with high-quality traffic, account managed and with verified ad placements. Bidding on these ad zones may be more expensive compared to RON sites.
2. RON: Run of Network sites offer affordable traffic with high volumes. It is an effective way to discover new converting traffic sources regularly.
Now let’s look into the best ad formats for Free Content Sites:
Video Ads – A great medium to showcase your offer
Video ads are an effective way to convert Dating offers. Free Content Sites allow you to target Video ads at end users. Because Email and Members Area don’t offer this format. Video ads are huge in online advertising and have a high CTR. Short video entertainment has increased with platforms like YouTube. This shows that people prefer a video explainer, this gives you the opportunity to really explain how the Dating offer works. And Video gives you an opportunity to entertain the end user and compel them to click through to the landing. ExoClick offers 3 different video formats:
In-Stream: This format appears in the player of a main piece of video content that an end user has actively decided to watch. It can be customized with clickable CTAs and it includes a Skip ad button, allowing the user to close the ad after 5 seconds.
Outstream: This format is triggered wherever the Publisher has placed the ad zone on their site, seamlessly integrating it into the user journey. Think of it as a display ad that includes video content. It automatically plays on mute, but the user can unmute it if desired.
Video Slider: This format slides in from the bottom right of a webpage once the page has loaded, catching the user’s attention. It includes a Close ad button. Check out this Affiliate Case Study: Affiliate Case Study: 40% ROI to learn how you can use localized Dating offers with Slider and maximize conversions for Dating offers!
Tip! Use ExoClick’s video service! Test out our free video making service, through which you can access great content of video ads that you can use free of charge. You choose the text, and we create a video in a couple of days so that you can get your campaign up and running ASAP!
Native – Large volumes, low prices, excellent platform tools
Native advertising closely resembles the editorial content of a website. It is designed to mimic a video or article thumbnail or image, creating a seamless integration. It includes an image, a short title, and a brief description, and it allows using Dynamic Tokens to further customize your ad. Bidding can be CPM or CPC. One of the main benefits of Native is that you can play with psychology, designing compelling texts and creatives offering interesting or informative content that grabs their attention.
Tip! Use Facts and Statistics: You could use copy such as “50% of men fail on a first date because they don’t know these secrets”, “9 out of 10 women like flirting, check out our flirting techniques” or “45% of the women in your neighborhood are single”
Full-page Interstitials (FPIs):
Full-page Interstitials (FPIs) are rich media formats that display horizontally on desktop and tablet, and vertically on mobile. They are an excellent alternative to Popunders, as Chrome blocks some Popunders but allows all FPIs. Mobile users are accustomed to viewing full-page selfies and watching vertical videos on Dating sites. According to the data from the last six months we can see that FPIs are performing best on tablet and mobile.
TIP! Sometimes Chrome blocks Popunders, therefore the Fullpage Interstitial format is becoming a more popular option for Advertisers.
Extra tip! Another reason why ExoClick is the best ad network to convert your Dating offers is because of our Responsive Display Ads (RDAs). Since we launched RDAs for all static Banner sizes back in April 2022, it has been a huge success for both Advertisers and Publishers. Now ExoClick has added three more ad formats for Responsive Display Ads: Fullpage Interstitial, Instant Message and Sticky Banners.
Push Notifications
Push Notifications include an image or icon on the left: jpeg, png, gif max weight 150KB, (720×480 or 192×192); text on the right: title max 50 characters, description max 90 characters (browsers have different character limits). When users click on a Push Notification ad, they are directed to the Advertiser’s landing page. Bidding is CPM and CPC.
Website visitors are given the choice to opt-in and receive Push Notifications featuring Advertiser offers. Opted-in users become subscribers, providing high-quality traffic as they have agreed to receive Push Notifications from the Publisher’s Advertisers. The Push message appears on the end user’s device screen, ensuring maximum viewability and qualified clicks. These messages are delivered even when the user is not actively browsing the website on their device.
Tip! Remember that Safari (OS X, iOS) does not support web Push Notifications.
Top Tips for online Dating offers from ExoClick’s account managers!
We hope that you have learned something new from this article on how to navigate the ever changing online Dating digital landscape! To add the cherry on top and to further help you find out ‘why ExoClick is the best ad network to convert my Dating offers?’, here are some tips from our account managers to give you a competitive edge in online advertising!
Tip! Alex: “Get real with visuals: Don’t use stock images, everyone has seen them before, instead make your marketing material look like real life selfies, test with creatives using Snapchat/TikTok style filters, you don’t need professional marketing material, try to make it as real as possible. The best converting creatives are with good looking, attractive but real looking people. Don’t mislead your users by showing a 20 year old supermodel in your creative, keeping it real allows the end user to think they can go on a date with her/him and not think that the profiles will be out of their league.”
Tip! Diana: “Use the full potential of our ad formats! Remember, the key to successful Dating offers lies in making your audience feel seen and understood. For example, Dynamic Tokens for Native ads can empower you to create ads that resonate on a personal level. The content can be tailored based on visitors’ specific location, including country, region, and city. This customization significantly improves the chances of successful matches and conversions. For video ads, consider using corporate texts and voice-overs to add a human touch and enhance storytelling. A well-crafted voiceover can provide additional context, emotion, and information about your brand and products. Remember to keep it concise and aligned with your brand’s tone.”
Tip! Artem: “Are you looking to optimize your Dating funnel? Consider testing your campaigns alongside compelling prelanders. These prelanders act as a warm-up for potential leads, increasing their engagement and interest. To make the most of this strategy, make sure your prelanders are lightweight, responsive, well-optimized, and interactive. Engaging your traffic before the CTA often leads to higher sales conversions. To improve lead quality, prelanders can also help filter traffic, allowing you to refine your target audience. It’s crucial to seamlessly integrate prelanders into your marketing funnel. Be creative and consistent with your design decisions to maintain a cohesive user experience. By implementing these tips, I am confident that you will achieve outstanding results in the Dating niche. Good luck!”
Do you have any more questions on how to maximize your Dating offers with ExoClick? Do you still want to answer the question ‘why ExoClick is the best ad network to convert my Dating offers?’, make sure to contact us today to discover how we can help you grow your online business or why not sign up with ExoClick now?
