Become an ExoClick Publisher and maximize your Advertising business
At ExoClick, we’re dedicated to helping our Publishers grow their business. By becoming an ExoClick Publisher, you’ll gain expert guidance on optimizing your ad zones, ensuring Google compliance, and implementing effective monetization strategies. Our goal is to maximize your revenue while preserving a positive user experience. So, ready to discover what’s in it for you? Continue reading to find out why join ExoClick ad network as a Publisher and what you will gain when you become an ExoClick Publisher and maximize your Advertising business with out platform tools!
Become an ExoClick Publisher and maximize your Advertising business: What are the key services that an Ad Network should offer?
What are the key services that an Ad Network should offer and yhy join ExoClick ad network as a Publisher, of all existing Ad Networks in the market? By joining us you will get to use industry leading platform features for our Publishers, including Ad Refresh, Multi-format ads, Customizable dashboards for your statistics with a large range of dimensions for deep data analysis, Keyword matching to attract advertiser campaigns, the ability to monetize adblock traffic easily, and more. Here are some of the key services that an Ad Network should offer, which you can find at ExoClick’s platform:
Customer Success: Our Customer Success Team is the vanguard of ExoClick and they provide 24 hours multilingual assistance. Their mission statement is: “Your success is our commitment. We DO care!”. They will be able to help you in anything from ad zone set up & optimization to technical support, providing excellent and personalized assistance and ad tech support to our clients.
Compliance Team: ExoClick’s Compliance team works to guarantee ad compliance, quality and security, to ensure a great browsing experience and that all parties within the ad supply chain are protected. We closely monitor our Advertisers’ campaigns, to make sure that our ads are aligned to the Interactive Advertising Bureau (IAB), Google Chrome and the Coalition For Better Ads. Our team is available 24/7 all year round in order to check campaigns and landing pages manually for malvertising and non compliance and to help you with any query or concern you may have.
High performing ad formats: You will gain access to a vast array of high performing ad formats for your ad zones, such as Responsive Display Ads, Multi-Format Ads, Video, Direct Link, Email Clicks, and more! By working with us you achieve complete control of the types of ads and Advertiser verticals that you want to show on your website, with WW coverage and 100% fill rate for all ad formats.
Real-Time Analytics: ExoClick’s platform gives you access to a customizable set of data analysis dashboards that will display fresh data insights that you might have missed with other ad networks that do not provide these platform tools. With them you can achieve full transparency and real time statistics to help you with optimization decisions for business success. You can customize different widget types, including Table Setting, Line Chart, Bar chart, Combo Chart and Pie Chart, as well several useful filters and date options to show you exactly the data that you want to see how you need to see it.
Continuing on you will find 6 fool proof revenue optimization tips for website Publishers that will help you take your advertising revenues to the next level!
Here are 6 revenue optimization tips for website Publishers using ExoClick tools
If you are getting started with ExoClick or are thinking about doing it soon, we have put together a few revenue optimization tips for website Publishers to help you make the most of your experience, featuring some of our top features for website Publishers:
#1 Maximize ad zone monetization with Ad Refresh – Monetize it up to 10 times!
Ad Refresh allows Publishers to refresh ad content on various Banner ad zones, including Responsive Display Ads (or RDAs) and Multi Format Ads, in order to serve not one, but several ads per user, per session. The more time an end user spends on a page section that has an ad zone, the more new ads they will get the chance to view. Here’s what you gain if you maximize ad zone monetization with Ad Refresh:
- Maximize Inventory: Increase viewable impressions for advertisers.
- Boost Revenue: Improve ad zone performance and revenue.
- Optimize User Experience: Show multiple ads per session without ad fatigue.
- Ensure Compliance: Adhere to IAB Standards and Google’s viewability guidelines.
Read this Publisher’s Case Study to find out what Ad Refresh can do for your ad zones, a great proof that when you become an ExoClick Publisher, you gain the power to maximize your Advertising business!
#2Why join ExoClick ad network as a Publisher? Increase eCPMs by getting more competitive bids using Multi-Format ads
By using our Multi-Format ads you can open up Banner and Native inventory in one single ad zone, pitching different Banner sizes and Native widgets against each other to serve the highest paying one. This ability to serve multiple formats can increase the number of eligible bids for your impressions as well as giving your Advertisers access to previously unavailable inventory. So, you gain the power to increase eCPMs by getting more competitive bids. As a Publisher you can select different Banner sizes and Native ad zones by generating a single ad script, choosing multiple existing ad zones and letting them compete against each other, showing only the one with the highest CPM value. Below are a few possible Multi-Format combinations that you can test out:
- NTV (Next to Video) ( 300×500)
- Native 1×2 vertical
- Native 2×3
- 900×250 Banner + 4/3 300×250 Banner + 4×1 Native
- Mobile Header Banner 300×100 + Native 2×1 text over image
- Mobile 300×250 (Middle or Footer) Banner 300×250 + Native 2×2 text over image + Native 1×2 text on the side
#3 Increase Popunder and In-Stream revenues with Frequency Capping
You can noticeably increase Popunder and In-Stream revenues with Frequency Capping. All it takes is a bit of experimentation with the future. Read our Popunder and In-Stream Case Studies:
Increase Popunder revenues with Frequency Capping: Case Study
Here are the details on how this Publisher managed to increase Popunder revenues with Frequency Capping on his website:
Desktop & Mobile test
Previous Frequency Capping: 1 every 12 hours
When the Publisher changed both Desktop & Mobile versions of the website to a Frequency Capping of 1 every hour the results were revenue increases of:
Desktop: +40.92%
Mobile: +27.47%
Increase In-Stream revenues with Frequency Capping: Case Study
This is how this Publisher increases In-Stream revenues with frequency capping on his zones
Desktop & Mobile
Previous Frequency Capping: 1 In-Stream ad every 24 hours
When the Publisher changed both Desktop & Mobile versions of the website to a Frequency Capping of 1 ad per single user every 3 videos the results were revenue increases of:
Desktop: +38.8%.
Mobile: +41.22%.
#4 How to optimize Video and Menu Tabs ad placements
Another great reason why become an ExoClick Publisher and maximize your Advertising business with us: We give you amazing tools with which to optimize ad zones for specific ad formats. Here’s how to optimize Video and Menu Tabs Ad placements:
Video:
- Further monetize your end users who pause your Video content by showing an In-Video Banner ad.
- Monetize In-Stream ad zones and generate more revenue opportunities from each end user with Pre-Roll, Mid-Roll and Post-Roll placements. Check out this Case Study to learn more!
Menu Tabs:
- Did you know that you can use emojis instead of texts for your Menu Tab ad zones to increase clicks and drive advertiser demand? Find out how!
- By experimenting with the positioning of your Menu Tab ad zones on your Mobile site, you can generate more end user clicks. Find out more!
#5 How to beat Ad Blockers and recover my Adblock traffic
Wondering, how to beat Ad Blockers and recover my Adblock traffic? ExoClick offers two completely free Adblock monetization solutions for our Publisher clients, which we recommend implementing simultaneously to increase eCPMs and ad revenue:
- In-line Popunder Code: Popunders can be stopped by ad blockers, but this single code, which is very easy to implement, ensures Popunders to be still shown to Adblock users.
- Adblock Monetization Tool: Recover lost ad blocker traffic on Banners, Sticky Banner, Native and Instant Message. This solution’s script has been developed to be compatible with multiple ad blockers, all browsers, platforms and devices.
#6 How to customize my Native ad zones and improve user experience
Lastly, we will tell you how to customize Native ad zones and improve user experience. Native is a highly flexible format, and you can customize your Native ad zone widget to make your Native ads look exactly like your site’s content with our Quick Layout feature. Because it’s a format designed to perfectly merge with your website’s editorial content, Advertisers can get really creative with it in order to convert their offers. And because it is a customizable format, it is an ideal way to monetize your website’s traffic. Here are some tips to maximize ad zone optimization using ExoClick’s features to monetize your website:
- Reduce the height of your text box to fit your website style.
- Place the text over the image.
- Add a solid element under the text.
- Customize the text box’s color.
- Customize the text font.
- Set a border around each image and text within the widget.
And here are some custom CSS ideas and some ways to make your Native Multi Format ads to match your content.
Become an ExoClick Publisher and maximize your Advertising business now!
Are you not yet an ExoClick Publisher and would like to become one? You can become an ExoClick Publisher and maximize your Advertising business this very second! Do you have any questions on how to increase eCPMs, revenues streams on your website? Then get in touch with the ExoClick Team to get you started and for more and monetization and revenue optimization tips for website Publishers!
