Рекламные Форматы
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Instant Message or Video Slider? 5 things you should know
As a publisher deciding what ad format you should place in your ad zones is crucial to maximise the revenues that you generate. In this blog post we offer you 5 things to think about if you are considering whether to use the Instant Message or Video Slider formats of your website. Don’t use both formats at the same time The Instant Message pops up from the bottom right... Read More
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Advertisers! ExoClick aligns banner advertising sizes with IAB standards
From February 2020, ExoClick is changing the maximum weight that it will accept from advertisers for all banner creatives to 150KB, this is to ensure that banner ads are aligned with the IAB’s industry recommendations as well as Google ones. This applies to ALL types of banners. Maximum Banner File Size Changes: Current Banner Maximum File Size: 1MB New Banner Maximum File Size: 150KB Fullpage Interstitial Maximum File Size: 300KB... Read More
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Instant Message versus Video Slider ad format
Giles Hirst — Head of Communication
January 22, 2020 — Business intelligence, Dating, Games, Video, Мобильные, Рекламные Форматы, Сайт
Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More
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Is your marketing material compliant?
Bryan McDonald — Director of Compliance
November 25, 2019 — Ad security, Compliance, Native, Pуководство, Без категории, Рекламные Форматы
ExoClick does not accept marketing material that is considered to be deceptive or misleading. We have provided some examples of the types of marketing material that we don't accept to provide clarity and to help you avoid your campaigns getting rejected. Fake Messages: Ads or other elements that resemble chat apps, warnings, system dialogs, or other notifications that lead to an ad or landing page when clicked. Misleading Mouse Pointer/Tap/Swipe... Read More
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Case study: How 3 publishers increased earnings with our in-line popunder code
Ad blocking continues to negatively affect publisher revenues, ExoClick provides a free solution to publisher clients called Neverblock which circumvents ad blockers and still shows publishers ads. But we also have a second option that Publishers can try based around forcing popunders to show even if the end user is using an adblocker. It’s called our in-line popunder code and is very easy to implement in the <body> tags on... Read More
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Push Notifications: Why is subscriber lifetime so important?
Giles Hirst — Head of Communication
October 30, 2019 — Business intelligence, Push Notifications, Рекламные Форматы
When a subscriber opts in to receiving Push Notifications from your website you want the user to stay opted in for as long as possible. Subscribers can decide to block your Push Notifications at any time, so you need an ad network that will ensure that the notifications your subscriber gets are useful to him and that he doesn’t get annoyed by receiving too many. The longer the subscribers stay... Read More
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Video slider advertiser tips
Our culture is driven by the fast consumption of short video content and consumers have become totally accustomed to seeing videos on all their devices from various sources. Hence we have the Video Slider ad format! The Video Slider is a pretty compelling ad format, because it slides in from the bottom right of the page, giving you plenty of eyeball time from potential buyers of the offer you are... Read More
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Publishers! How to increase your Native advertising traffic value
Giles Hirst — Head of Communication
October 21, 2019 — Business intelligence, Native, Без категории, Рекламные Форматы
By helping advertisers increase their CTR ratio your traffic becomes more valuable to them, which means they will pay a higher price for your ad zones. I’m talking specifically about Native advertising, and in this blog post I will explain one way you can optimise your Native ad zones. A Native ad consists of an image, a title and description. In your admin panel, when you are setting up a... Read More
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9 reasons why advertisers should use ExoClick’s Push Notifications
Giles Hirst — Head of Communication
October 14, 2019 — Business intelligence, Push Notifications, Без категории, Мобильные, Рекламные Форматы, Сайт
The Push Notification ad format has been around for a couple of years now, during this time they have proved to be an effective communication tool by advertisers to drive clicks and conversions. But what is it that makes this ad format such a winning formula on ExoClick’s ad network? 1. Reach millions of opted in users This traffic source is extremely high quality, all of our Push Notification... Read More
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How to create Dynamic Keyword Insertions for Native ads
Giles Hirst — Head of Communication
August 23, 2019 — Dating, Native, Pуководство, Рекламные Форматы
Did you know that you can dynamically change texts within your Native ad campaigns? This is a really useful feature, particularly for GEO targeting and can really help you increase conversions. It’s all down to dynamic keyword insertion tokens, which automatically replace specific texts with keywords relevant to the end user. Here’s an example, let's say you have a GEO localised dating product. With the dynamic keyword insertion for country,... Read More
