Pуководство
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How to create Dynamic Keyword Insertions for Native ads
Giles Hirst — Head of Communication
August 23, 2019 — Dating, Native, Pуководство, Рекламные Форматы
Did you know that you can dynamically change texts within your Native ad campaigns? This is a really useful feature, particularly for GEO targeting and can really help you increase conversions. It’s all down to dynamic keyword insertion tokens, which automatically replace specific texts with keywords relevant to the end user. Here’s an example, let's say you have a GEO localised dating product. With the dynamic keyword insertion for country,... Read More
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Tutorial: Setting up a Video Slider campaign
The new Video Slider format is similar to the existing Instant Message format, but instead of displaying images it displays a video. This format is compelling for the end user, because the ad slides in from the right at the bottom of the page to catch their eye. The end user can click on the ad to go to your landing page. The Video Slider is fully responsive and works... Read More
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How to use Multi-filtering with ExoClick’s API Global Routes
ExoClick has updated its platform API with some new features that allow you to automate statistics to be multi-filtered and cross-referencing of data. In this blog post we will give you an overview of the new features and code examples for Advertisers and Publishers to automate multi-filtering of some selected statistics. Here is an outline of the new API features: Flexibility: The new global routes provide you with much more... Read More
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Masterclass for publishers: Using push notifications from multiple networks
Juanma Cortes — Head of Technical Support
February 13, 2019 — Push Notifications, Pуководство, Рекламные Форматы
Did you know that you can integrate ExoClick’s push notifications even if you have already configured your site with another push notification provider? The advantage of doing this is that you have more options to monetize your push notification traffic. This masterclass tutorial will show you how to seamlessly integrate ExoClick’s push notifications without affecting push notifications from other networks. How does it work? ExoClick offers different integration methods... Read More
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Enabling Two-Factor Authentication on ExoClick accounts
Juanma Cortes — Head of Technical Support
January 24, 2019 — Advertiser tips, Compliance, Publisher tips, Pуководство, Security, Возможности Платформы
Protecting your account information is a top priority for ExoClick, that is why we recommend that you activate Two-factor authentication. What is 2FA and why you should be using it? Two-factor authentication (2FA) is a highly efficient way to secure your accounts and digital assets. It works like an extra layer of security to better protect both user's credentials and the resources that the user can access. So when you... Read More
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Fluid Player Master Class #2: How to add ad zones
Juanma Cortes — Head of Technical Support
January 11, 2019 — Pуководство, Video, Разработчики, Рекламные Форматы
If you are not an expert in writing code, this Master Class will show you the code you need to add different ad zones using VAST, so you can easily add it to your website to monetise your video content through Fluid Player. The In-Video (VAST) format allows publishers to have one or multiple ads displayed along a video’s timeline within Fluid Player. Here is a full list of the... Read More
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Using the ExoClick Bidder: Two Case Studies
The ExoClick Bidder works just like a smart assistant allowing you to automate the optimization of your campaigns by adjusting your bids by ad zone and blocking non-converting ad zones. The Bidder has two functions: Automatic Bidding: allows you to automatically adjust (up/down) your CPM/CPC bids according to your target CPAs. The Bidder will also automatically blacklist ad zones that haven’t converted when your maximum test budget is reached. Rules:... Read More
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Fluid Player Master Class #1: How to use The Builder
Fluid Player is an open source HTML5 video player built for publisher websites who show video content. It supports a large range of advertising features allowing publishers to monetise their video content. Fluid Player is Progressive & VAST compatible, so that it integrates seamlessly with any ad network's video formats, it supports the VAST standard with multiple VAST tags: pre-roll, mid-roll, post-roll and on pause roll. VAST Wrapper support to... Read More
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How to create a Push Notification ad zone
Giles Hirst — Head of Communication
October 18, 2018 — Pуководство, Возможности Платформы, Рекламные Форматы
The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to create a Push Notification ad zone. But first some useful information: How do Push Notifications work? Users that visit a website can opt in to receive Push Notifications All of the website’s opted in users are now available to advertisers Users receive Push Notifications via their desktop, tablet or mobile... Read More
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How to create a Push Notifications campaign
Giles Hirst — Head of Communication
October 18, 2018 — Pуководство, Возможности Платформы, Рекламные Форматы
The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to start your first Push Notification campaign. But first some useful information: How do Push Notifications work? Users that visit a website can opt in to receive Push Notifications All website’s opted in users are now available to advertisers Users receive Push Notifications via their desktop, tablet or mobile devices, even... Read More