Live Streaming

• Top traffic sources and verticals for Chinese New Year

  

  Alice Naughton —

  January 30, 2024 — Advertiser tips, Business intelligence, Casino, Chinese traffic, Games, Live Streaming, VoD
  

  The upcoming 2024 Chinese New Year festival will begin on February 10th and end on February 24th. With a staggering population of 899 million people, China is currently one of the largest consumer economies worldwide. And one of China's main yearly events is Chinese New Year, a highly popular online shopping event, presenting a valuable opportunity for online vendors to increase their revenues and enhance brand recognition. 2024 is also... Read More

• Advertisers! Have you tested out our high quality Direct Link Menu Tabs?

  

  Giles Hirst — Head of Communication

  June 1, 2023 — Advertiser tips, Dating, Direct Links, eCommerce, Games, Live Streaming, Menu tabs, Nutra
  

  What is a Direct Link Menu Tab? The Direct Link Menu Tab ad format is an advertisement displayed within the Menu or Navigation Tab of a website on desktop or mobile. The ad format is displayed as an actual Menu Tab. Publishers select either a Text or Image to describe the Menu Tab, so the end user is aware of what he will be clicking on. Once an end user... Read More

• Desktop publisher case study: How to increase ad revenue with Direct Links

  

  Anna Quiroga — Marketing Content Creator

  May 9, 2023 — Case Study: Publisher, Casino, Direct Links, eCommerce, Games, Live Streaming, Menu tabs, Nutra, Publisher tips
  

  Have you tried to monetise desktop traffic with Direct Links? Are you wondering how to increase ad revenue? Direct Link ads are a great way to convert advertiser offers, because they are designed to attract the attention of end users who are actively browsing for content. These end users are very likely to click and generate conversions, making your ad zones more competitive - Which translates into higher revenues for... Read More

• Advertisers! Here are 11 top tips for video advertising in India

  

  Anna Quiroga — Marketing Content Creator

  March 20, 2023 — Advertiser tips, Asia traffic, Casino, Dating, eCommerce, Games, Live Streaming, Nutra, Video, исследования рынка
  

  Advertisers! If you are not targeting India with your offers you are missing out on massive potential revenue volumes! With a population of around 1.37 billion people, it is one of the world’s largest economies and it is growing fast. As of January 2022, and according to DataReportal, there were 658 million internet users in India, with a penetration rate of 47% of the total population at the start of... Read More

• Get your dating offers ready for Valentine’s Day with ExoClicks high quality traffic sources

  

  Anna Quiroga — Marketing Content Creator

  February 2, 2023 — Advertiser tips, Business intelligence, Dating, Games, Live Streaming, Nutra, Social Media traffic, Возможности Платформы
  

  Valentine’s Day is on the 14th February, and it is the perfect time to give your campaigns an extra push with ExoClick’s dating high quality traffic sources! According to the National Retail Federation, consumers are expected to spend $25.9 billion on Valentine’s Day this year, with a huge percentage of purchases being made online (35%). The top Valentine’s Day gifts include candy, greeting cards, restaurants, flowers, jewelry, and online dating... Read More

• ExoClick’s Guide to The Bidder

  

  Giles Hirst — Head of Communication

  July 4, 2022 — Automation, Bidder, Dating, Games, Live Streaming, Native, Pуководство, VoD, Возможности Платформы
  

  Automatic Bidding Optimization - ExoClick's Guide to The Bidder Setting up your bidding for a test or full campaign is one of the most important steps of your campaign. Getting the right bid price has the following advantages: It will determine how much you pay for the traffic, therefore affecting your ROI How competitive your bids are will determine if you win the ad zone If you set a bid... Read More

• Fluid Player New Update! Live Stream Video Ads

  

  Anna Quiroga — Marketing Content Creator

  June 10, 2022 — Case Study: Publisher, Fluid Player, Live Streaming, Publisher tips, Pуководство, Video
  

  Ever since YouTube LIVE and Twitch, live stream video ads have become extremely popular to promote brands. Brands get to connect in real-time with their audience, achieving immediate engagement. This format has been proven to achieve a higher and more positive response from target consumers, which makes it very attractive both for publishers and advertisers alike.  The free open source HTML 5 video player Fluid Player has been serving streaming... Read More

• 6 Reasons you should test TrafficMansion’s Members Area Native ad zones

  

  Giles Hirst — Head of Communication

  July 15, 2021 — Advertiser tips, Business intelligence, Live Streaming, Members Area, Native
  

  TrafficMansion’s network of dating sites allow Native advertising within the profile sections of their dating sites. The Native ads allow two verticals: LiveStreaming and VoD offers. Our Business Intelligence department looked at Native CTRs for TrafficMansion sites compared to Free Content sites: As you can see TrafficMansion’s traffic achieves a much higher CTR compared to Free Content sites. This is because there are many positive benefits to targeting TrafficMansion’s members... Read More