The Bidder
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Bidding Vs Traffic Share: When should I bid or buy a Traffic Share deal?
When it comes to buying ad space, Advertisers have two options: Bidding for ad zones or buying a Traffic Share Deal on a specific ad zone. In this article, we will answer the question 'When should I bid or buy a Traffic Share deal?'. Continue reading to learn more about the benefits of bidding campaigns and Traffic Share deals for Advertisers! What is Bidding in online advertising? Bidding is a... Read More
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How to optimize video advertising campaigns
Giles Hirst — Head of Communication
July 27, 2023 — Advertiser tips, In-Stream, Outstream, Slider, Smart Bid, The Bidder, Video
Video advertising is one of the most effective ways to get clicks and drive conversions for your offers. However, it requires a different approach to display campaigns. In this blog post we will give you some expert tips on how to make video ad creatives easily, the best video ad campaign set up, how to set up test video ad campaigns and how to optimize video advertising campaigns with ExoClick.... Read More
