How to optimize Video ad campaigns with AI editors

July 16, 2024 — Advertiser tips, Video

Big Data and AI have become fundamental in Advertising, especially in the AdTech industry. In this article, we will discover how to optimize Video ad campaigns with AI editors by reviewing some software options that can help improve and personalize your Video ad campaigns. We will also look at some of ExoClick’s tools that will increase your campaign conversions! Keep reading as we answer the question ‘How to create a successful Video ad campaign with AI Video editors?’

Are Video ads and video content popular?

So, why choose Video ads when creating Marketing campaigns? Digital Video advertising has become a staple across all demographics. 78% of Boomers stated they use streaming services like Netflix and Disney+. While 47% of Gen Z prefer to watch social media videos and live streams. It is also clear that Video advertising will continue to grow in population with Statista projecting a 6.28% increase in annual growth by 2028 making it fundemental to improve and personalize your Video ad campaigns!

Why use AI Video programs to design creatives?

There are also several benefits to using AI Videos for Advertisers including personalized content creation, targeted audience segmentation, and improved engagement metrics. Advertisers can also create customized videos tailored to individual preferences and behaviors, leading to higher conversion rates and increased brand loyalty. If you would like to learn more about programs that will create a video ad from scratch check out part one!

Now, let’s look at some of the programs and tools you can use to improve and personalize your Video ad campaigns

AI Video Software to optimize your campaigns

So, let’s discuss how to optimize Video ad campaigns with AI editors! In this section, we will talk about some of the AI Video tools that you can use to optimize your campaigns. Bear in mind the AI Software industry is constantly expanding there are many online AI Video tools that you can choose from. For this article, we have picked 5 popular software choices that are easy to use, readily available, and have great user reviews. In this article, we will look at Descript, Gling.AI, iMovie, CapCut, and InShot.

Descript

Descript has all the features you would expect with Video software such as filtering Videos and clipping content. Other AI-assisted features include removing Video backgrounds in a click and the ability to rotate your actor’s eyes to redirect them toward the camera.

Video Transcript: The software’s AI technology creates a transcript from your Video, saving you time on transcriptions. it is important to note that the AI is not perfect and accents can affect the transcript so before uploading make sure you check that the transcript is correct.
Edit Audio Dialog: Once you have the transcript you can use it to type over dialogue to correct a mispronounced name and generate subtitles.
Social Media content: The AI can also highlight clip-worthy moments in your Video, helping you to bulk-create teasers, ad variations, and social content in any aspect ratio, size, or format. This saves you time but also increases the impact of your campaign which in turn reinforces your branding.

Gling.AI

Gling.AI has a similar offering to Descript: You can create captions and remove external noise. But, it also offers some features that may make you choose it over others, including:

Cutting Bad Takes: Save time with Gling.AI as it reads your Video content and cuts any unnecessary ‘umms’ or ‘uhs’ or unwanted voice inflections from your Videos.
Try Autoframing: This allows the AI to pinpoint key moments in your Video and will advise where you should do a zoom to add variety to your shots without affecting your message.
No More Writers Block: Enter the transcript of your Video into the title generator and the AI will help you create a title for your Video. If you are making long-form Videos it can auto-generate chapters helping you to streamline your reach and viewer experience.

iMovie

Calling all Apple users! Why not try iMovie? iMovie is a software that comes as standard with your Apple products. It is great for both experienced and new Video editors. In a similar way to the others, iMovie provides tools to help you with cutting and arranging footage, enhancing Video quality, and adding visual flair with titles, transitions, and effects. In order to use the AI features you will need to select ‘Magic Movie’.

Magnetic Timeline: This feature allows users to easily rearrange and trim Video clips without disrupting the overall flow of the project. It simplifies the editing process by automatically avoiding clip collisions and sync problems.
HD and 4K Video Support: iMovie supports editing and exporting in high-definition and 4K resolutions, ensuring high-quality output for detailed and sharp Videos.
Voiceover Recording: Users can add their voice narration directly within iMovie, which is ideal for creating instructional Videos or adding a personal touch to your projects.

CapCut

Some of the notable features of CapCut include AI Video software that turns your image prompts into high-quality Videos and images. CapCut is popular with TikTok so if you are thinking of making content with Gen Y and Gen Z as the target this software may be the best option for you as it has similar style options to TikTok!

Multi-Track Editing: CapCut allows you to layer tracks and Video footage helping you to create complex compositions and effects. This feature is particularly useful for creating dynamic Videos with picture-in-picture effects or simultaneous audio tracks.
AI Narrator: Create voiceovers from text with realistic voices in a range of accents and languages. Creating a more personalized ad experience. For example, if you have a large number of end users from the UK you could target them with an English accent.
Wide Range of Effects and Filters: Change the aesthetic of your Video easily with a range of filters from vintage looks to modern giving your ad even more opportunity to stand out.

InShot

InShot is a Video editor allows you to cut, merge, and split clips for the best results. Inshot can be used on Mobile meaning that you can create and edit anywhere with a very user-friendly interface.

Comprehensive Editing Suite: InShot includes a robust set of tools that cater to both basic and advanced editing needs. Users can trim, cut, and split Videos with precision, merge multiple clips, and adjust playback speed for dynamic effects.
Rich Library of Effects and Filters: The AI Video editing app offers a wide array of filters and special effects that can be applied to Videos and photos to enhance their aesthetic appeal. This feature is particularly useful for users looking to create a specific style.
Text and Music Integration: You can easily insert layers to your audio with InShot. This will enhance the narrative quality of your Video ads, making them more engaging and suitable for storytelling.
Aspect Ratio and Format Options: The app supports various aspect ratios and format options, making it easy to tailor content for different social media platforms without compromising on quality.

3 Exclusive ExoClick’s tools to increase your campaign conversions

The ExoClick Platform can also help with your video ads as we have a range of exclusive features to help you optimize your campaigns. Here are 3 of them:

#1 ExoClick’s Third-party tracking URL feature: You can track the number of specific variations in the viewer’s experience on your In-Stream, Outstream, and Video Slider ads. Check out this blog for insights into the different tags you can apply to your ads with ExoClick and how it can optimize your ad performance!

#2 Video CTA feature: In the Admin Panel, there are predetermined CTA text overlays on your Video ads from a drop down menu, with available options including ‘Click for More’, ‘Click Here’, ‘Play Game’, ‘See More’, ‘Watch Free’, and more. Read our blog to find out all of the available options.

#3 Friendly URL feature: This URL will show below the CTA on your ad as a Domain name too, which should be the same as your landing page URL in order to pass through our Compliance team. It requires a maximum of 15 characters.

For more features and tools that will increase your Video campaign quality, check out this blog!

Conclusion: How to optimize Video ad campaigns with AI editors

Video ads have been performing well in the online marketing sphere and are continuing to grow in popularity. So, why not take advantage of ExoClick’s Video ads and increase your revenue today? If you are not using ExoClick for your campaigns and you are an Advertiser looking for a reliable self-service Ad Network with a fantastic team of professionals who can help you with any query, sign up now!