Publishers! Increase CTRs with Native Video Thumbnails
Here at ExoClick we are constantly growing and continuing to innovate in order to create higher revenue for our Publishers. Our latest innovation is Native Video Thumbnails. This new format will help Advertisers create more eye-catching creatives that still blend into your website’s look and feel. Read on to learn what are Native Video Thumbnails and the benefits of enabling this format on Publisher websites.
What are Native Video Thumbnails?
Traditional Native thumbnails are the images displayed in Native ads. Then, Native Video Thumbnails feature a short video loop that provides the end user with a preview of the Advertiser’s offer. On desktop devices, the video plays when the user hovers over the image, and it pauses to show the static image when the mouse is moved away. On mobile devices, the video activates when the user taps and holds on the image, and it reverts to the static image when the user moves or scrolls away.
What is needed for Native Video Thumbnails to appear on my site?
In order for an Advertiser to place a Native Video Thumbnail on your site they will need both an image and an mp4 file. The video can not exceed 10 seconds maximum or be 1.5MB in weight max. This ensures that the format meets the IAB standards and a great end user experience.
How do I enable Native Video Thumbnails on my website?
It couldn’t be easier to enable Native Video Thumbnails on your website:
- Simply go into your ‘Sites and Zones’ on the ExoClick dashboard.
- Choose the Native zone (Recommended Widget)
- Then press enable ‘Video Thumb’ in stage 1 of the ad zone settings.
Benefits of using Native Video Thumbnails for Publishers
Native Video Thumbnails are more dynamic and have a positive effect on CTRs meaning more revenue for you, the Publisher. So, let’s explore some of the benefits of incorporating native video thumbnails on your website in detail.
Increased CTRs
The Native Video Thumbnail serves as the first impression for potential viewers of the Advertiser’s content. A well-designed thumbnail can enhance the viewer’s perception, leading to more qualified clicks on website ads. This helps the Publisher to improve the website’s authority. Publishers can expect a higher CTR on the Native ads with a video thumbnail. This is because the content is more dynamic and gives the viewer a taste of the content type they should expect on the offer making the clicks more qualified.
Enhanced User Experience and Visual Appeal:
Eye-catching video thumbnails create a more engaging and visually appealing website. The audience can see what kind of content to expect from the video which may entice them further. Visually stimulating thumbnails encourage users to click on videos, leading to increased engagement and traffic.
Higher Ranking Potential:
Search engines may prioritize websites with visually appealing content, potentially improving your rankings against competitors and bringing you closer to the desired top position in search results.
Boosts Audience Engagement:
Video content is currently the most popular content among end users, with short-form content performing best among younger millennials and Gen Z. A study by Vidico found that the average user spends 88% more time on a website with video content. Incorporating a 10-second video into the Native content will increase engagement as the end user spends more time on your website. When viewers are engaged, they are more likely to interact and explore your website, which helps you generate more impressions and clicks
Increased ad revenue
If you have high-quality traffic, users are more likely to convert on the Advertiser’s offer. This in turn will make the Advertiser pay more for your traffic and increase your revenue.
Conclusion: Try Native Video thumbnails to increase revenue!
There are so many benefits to using Native Video Thumbnails on your website so, why not try them for yourself today? Increase your website’s revenue with ExoClick’s new feature that makes your ads even more engaging.
ExoClick has advanced tools for Publishers to get the most out of their website, like easy Native ad integration, Sub IDs, and a large range of formats, to name a few. So, sign up to ExoClick today!
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