Why become a Members Area Publisher as a Dating Product Owner
According to Statista, online Dating revenues are projected to reach $3.17bn in 2025, with an annual growth rate (CAGR 2025-2029) of 2.14%. The projected market volume is $3.45bn by 2029, with the number of users expected to amount to 462.5m. Are you a Product Owner profiting from this auspicious market and managing user acquisition campaigns? Discover why become a Members Area Publisher as a Dating Product Owner, and tart enhancing your website’s revenues even further now!
What is Members Area Dating? Exclusive ExoClick Network stats
Let’s start with the basics: What is Members Area Dating? Members Area Dating refers to premium, subscription-based Dating platforms where users pay to access exclusive content and interactive features. Unlike free Dating apps, these platforms attract a committed audience that is willing to spend money on subscriptions, tokens, and additional features. For Publishers, this presents a highly engaged user base that is highly suited for monetization. And for Advertisers, it means access to an audience that is already interested in the product and willing to pay for digital experiences.
Here are a few insightful Network stats we have collected for you from our internal data:
- The Members Area Dating vertical shows strong Advertiser demand for specific ad formats, with Banner 300×250 (28.1%) and Popunder (21.8%) making up nearly 50% of the total demand, followed by Native 300×300 (15%), Mobile Banner 300×100 (13%) and Direct Links (12.9%).
- #2 The US leads in traffic (53.2%), followed by Germany (19.5%) and the UK (8.7%), making these regions key targets for Advertisers.
- #3 Mobile devices account for over 70% of traffic, highlighting the importance of mobile-optimized ad creatives.
Why become a Members Area Publisher as a Dating Product Owner with ExoClick
Why become a Members Area Publisher as a Dating Product Owner? Because if you are a Dating Product Owner you’re sitting on a goldmine: Your Members Area end users are a high-intent and financially engaged premium audience, making them an attractive target for high-profile Advertisers. As stated above, as a Product Owner, you can also sign up as a Publisher. Instead of monetizing your website solely based on subscriptions/tokens coming from your user acquisition campaigns, you will now be able to tap into extra revenues by monetizing your members with non-intrusive website ads. You can also monetize your email lists adding Email Clicks and Banner ad zones to your newsletters. It is a golden opportunity to unlock new revenue streams!
The benefits of monetizing my Dating Members Area site as a product owner
Time to start maximizing your website’s potential with ExoClick! Here are the benefits of monetizing my Dating Members Area site as a Product Owner:
#1 Turn your traffic into an additional revenue stream: Your subscribers are already interested in paying for online Dating products. Make the most of this by displaying relevant, highly-targeted ads in your Members Area to maximize profits!
#2 Pick the best ad formats for your site: ExoClick offers a variety of ad formats that integrate seamlessly into Members Area environments, ensuring a non-intrusive but effective user experience. Our formats include Native, Menu Tabs, Banners, Email, Video, and more.
#3 Achieve high CPMs in the Dating niche: Members Area traffic commands some of the highest CPMs in the industry, providing your Advertisers with an opportunity to earn more per impression, making your ad zones more competitive, and ultimately boosting your revenues.
#4: Account Managed service: Once you have signed up with us you will have a dedicated account manager and a full team with over 8 years of experience in the Members Area Dating vertical. They will be readily available to help you optimize your ad zones and monetization strategies.
#5 Access the industry’s largest network of top-tier Advertisers: As we have thousands of Advertisers running campaigns daily, you can start generating extra revenue starting from day one!
#6 Get Special Deals for Traffic Monetisation Exclusivity: If you choose to monetise exclusively your traffic with us, you can get access to special deals guaranteeing you revenue while being advised by our team on optimisations and best practices to always improve your potential earnings. You would also have full access and transparency to your stats, compliance services and would be able to target one of the widest Advertiser Networks
#7 Weekly or Monthly Payments, you choose: You will get timely payments for your monetization efforts and you can choose payment intervals and methods.
#8 Evergrowing Publisher and Advertiser features: By joining as a Publisher, you will gain access to innovative Publisher features such as Ad Refresh, Frequency Capping, Customizable Dashboards, Async Tags, Ad Block Circumventing tools, and more. Our team works hard to constantly improve and release new tools to boost quality and help you grow your revenues.
Tips to provide a great user experience and generate revenues with ExoClick!
Continuing on you will find expert tips and best practices from our Account Managers to provide a great user experience and generate revenues:
TIP! Implement Ad Refresh: Refresh ad content on banner zones to serve multiple ads per user session, increasing inventory and revenue without compromising user experience. By using Ad Refresh, this Publisher increased revenues for his website’s Desktop zones by +281.7%!
TIP! Use Asynchronous ad tags: If you haven’t done so yet, implement asynchronous tags to improve page load times, enhancing user experience while ensuring ads are displayed efficiently. Ad loading speed by using Asynchronous ad tags is 2.5 times faster on Desktop and 2 times faster on Mobile.
TIP! Use our Frequency Capping tool: Control the number of times an ad is shown to the same end user, preventing ad fatigue and maintaining a positive user experience whilst on your site.
TIP! Use In-Content Native ads: By adding Native zones in your site you can enable In-Content Native ads, which are exclusive to Members Area. Your ads will appear mixed within the profile selection pages, seamlessly blending in with the content. Remember to customize your Native widget designs with your website’s look and feel.
TIP! Don’t be too restrictive: When setting up your ad zones, you can block and select verticals and products. It might be tempting to block verticals or products that aren’t 100% relevant to your own. However, it is advised to not be too restrictive from the start or else you might end up missing out on revenues. Instead, test them out to begin with to see what works.
TIP! Use Direct Links Menu Tabs: Test out our Direct Links and Menu Tab formats for increased revenues. Menu Tabs are placed in the menu section of a Members Area Publisher’s website and are monetized with direct links, making it perfect for Members Area. By adding fMenu Tab zones on his website, this Publisher was able to increase revenues by +22.1%.
TIP! Be open to testing: Website monetization success is based largely in experimenting regularly to find what works. It is then important to work with your account manager and take into account their suggestions to experiment with different ad formats and placements, even if you have your heart set in one specific format.
Do you have any more questions about why become a Members Area Publisher as a Dating Product Owner, what is Members Area Dating, or want to become an ExoClick Publisher? Get in touch with our team now!
