Why ExoClick is the number one choice to monetize your Members Area Games website

Do you own a membership web-based Games product? Did you know you can monetize your subscribers with non-intrusive advertising? Then keep reading to find out how ExoClick can help you maximize your Members Area Games advertising revenues, whilst maintaining the best possible end-user experience.

Membership Games and Communities

When we talk about members-only Games websites, we are talking about Games that are behind a paywall. Usually, the member has paid a subscription for access or they have the opportunity for in-app purchases. In its simplest form, Games sites for Members Area are gated sites that include members-only content. This is highly valuable to Advertisers as the audience is highly engaged because they have previously made an online purchase and, therefore are trusting of making an online purchase again. 

Why use ExoClick to monetize your Members area Games website?

ExoClick has a dedicated team of Members Area Account Managers. With 8 years of experience in monetizing membership sites, our team can offer you excellent advice regarding how best to monetize your Games website and help you grow your advertising business, including:

• ExoClick’s platform is the industry-leading platform with fantastic features for Publishers like Async tags, Frequency Capping and so much more.
• Publishers using ExoClick gain Access to the industry’s largest network of active Advertisers.
• You will gain access to the best ad formats to attract Advertisers to your website.
• Learn the best practices to find the right balance between ads that have a great member experience as well as ways to build up your organic traffic sources.

You will also gain access to 24/7 compliance monitoring of ads before they go live on your site to ensure 100% industry compliance.

Suggested Ad Formats for Members Area Publishers

ExoClick offers you a wide range of high quality ad formats. Here are some of our top picks for different Members Area Game ad placements and how they would look on desktop.

Direct link: Direct link is a flexible, premium format that can be presented in multiple ways. For Games, the best option is to include the link to the ad in your Menu Tab. In the example below we have included a direct link menu tab where you can choose the verticals you would like displayed, or add the direct link into the gameplay in a speech bubble that leads to the specific offer.

Native ads: A fully customizable widget that features a responsive or custom size image and a short text: title and description. 300×250 works best for Games. You can add the text over the image or below and customize the ad zone to blend seamlessly into your UX. Check out more customization options for Publishers here!

Banner ads: Various industry-sized standard banner ads that can feature a static image or a video MP4. 300×100 Banner ads are most popular for Games.

Example of Members Area Game placements

Fullpage Interstitial: Fullpage Interstitial is a large full page horizontal format, triggered during the user navigation of a website. Fully Google compliant featuring a ‘Close ad’ button at the top right of the ad. An example of how you can incorporate this while ensuring a good user experience is by programming the format to appear after a certain number of clicks or at the end of a story chapter! 

Large ad format flow: Fullpage Interstitial 

Popunders: This is another large format, that appears hidden behind the main browser window where it remains unnoticed until the user closes or minimizes the main browser window, if the member clicks it they are led directly to the landing page of the advertiser offer.  

Large ad format flow: Popunder

In-Stream reward Video ads: Why not incorporate Video ads with rewards for the member? If the member needs extra moves to complete a level or coins to buy items they could watch an ad for additional points or XP points etc. 

In-Stream Video reward flow

Email Clicks: You can also monetize your Email lists with ExoClick’s non-intrusive Email Clicks ad format. It comes with a fully customizable Email template including a list of CTAs for full control over the ads delivered to your audience.

ExoClick platform features to maximize Publisher revenues on Members Area Games

ExoClick has the biggest network of Members Area Advertisers as well as a wide range of Publisher features to give you full control of the ads shown on your Games website:

• Control your advertising in one platform: You get access to your own Admin Panel inside ExoClick’s platform where you can analyze traffic sources, set up ad zones, change your payment information, control your account, etc.

• Fast ad serving: Use Async tags. These tags help your website load quickly (asynchronously) and efficiently so your ads are shown quickly without disrupting the user experience. 

• Non-intrusive ads: Try Frequency Capping. Control the number of times your audience sees an ad in one 24-hour period. This is available for all ad formats.

• Control over ad verticals: Use our Targeting and Blocking feature, choose what ad categories appear on your site, and block any competitors or unrelated or unwanted verticals.
• Real-time data performance: Test out Customizable Dashboards to really understand your website data. You can monitor performance, growth, and earnings via the Admin Panel, which helps you understand your members better and optimize ad zones for maximum revenue while maintaining a positive user experience.

7 Best practices and ad placements for MA Games 

• User Experience First: Avoid overly intrusive ads that disrupt gameplay flow. Prioritize ad formats that feel natural and integrated like Native, Popunders, and Banner ads.

• Rewarded Video Ads: Offer players valuable in-game rewards in exchange for watching a video ad. These ads tend to have high engagement rates and are less disruptive.  

• In-Game Ads and Native Ads: Integrate ads seamlessly into the game environment, such as on billboards or within the game’s scenery. This format could be highly effective for brand awareness.

• Ad placements: Although they depend on the interface and design of the game, Menu Tabs are easy to implement and versatile. Publishers can also implement Banners in both 300×100 and 300×250 for another non-disruptive option. 

• Relevance and Context: Use ad category blocking to ensure you control the verticals that are shown to your audience.

• Optimize for Desktop: Desktop is ideal for Popunders, and Fullpage Interstitial. Remember that the majority of the Members Area Games are played on Desktop, so incorporate these ad formats to enhance the Desktop experience. Test large format ads such as Fullpage Interstitial and Popunders. Use Interstitial ads sparingly, placing them at natural transition points in the game. 
• Try RDAs and Multi-Format ads: RDAs allow Advertisers to upload images (300x300px) and texts for a campaign, ExoClick’s system will automatically create several different-sized ad creatives. Multi-Format ads can significantly increase Publisher ad placement revenues, impressions, and ad spot bidding values. A 300×250 Banner and a Native ad can bid on the same zone. The highest bid wins the placement.

For more best practices and insights, sign up to ExoClick now and our team of experts will take your ads business to the next level.

Why use ExoClick for Members Area Games?

When you join ExoClick, you will get the chance to work with a dedicated team of Members Area Account Managers. The team is ready to help you make the most out of your website’s advertising possibilities. You will also gain access to innovative platform tools to help you further optimize your ad zones.