Advertiser tips
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Smart Bid! The new automated bidding feature for advertisers
Table of contents What is Smart Bid and how does Smart Bid work? Bidding strategy 1: Target CPA (Cost per Acquisition) Bidding strategy 2: Target ROAS (Return on Advertising Spend) Smart Bid Benefits, Tips and Best Practices Benefits Tips and Best Practices Smart Bid FAQs What initial CPM should I fill in? What if my campaign fails to meet my goal? Can I target one single zone? What is the... Read More
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How to create a successful Native advertising campaign
Anna Quiroga — Marketing Content Creator
April 13, 2023 — Advertiser tips, Business intelligence, Members Area, Native
Are you wondering how to create a successful Native advertising campaign? Native ads are a very flexible format where you can get very creative in order to drive conversions. They look like the editorial content on a website - They do not look like ads! They perfectly merge with their environment, inviting the end user to click through to access editorial content that sparks their curiosity and matches their interests.... Read More
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How to beat Adblockers: Monetize adblock traffic with ExoClick’s solutions
Anna Quiroga — Marketing Content Creator
March 21, 2023 — Ad blocking, Advertiser tips, Popunder, Publisher tips
Ad blockers are becoming increasingly more popular, with 42.7% of internet users using ad blocking tools globally, according to Backlinko. This huge percentage costs billions of dollars in ad revenue losses for publishers, and stops advertiser campaigns reaching end users. But what exactly are ad blockers and how do they affect you as an ExoClick client? In this blog post, we will explain how to beat adblockers: How they work,... Read More
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Advertisers! Here are 11 top tips for video advertising in India
Anna Quiroga — Marketing Content Creator
March 20, 2023 — Advertiser tips, Asia traffic, Casino, Dating, eCommerce, Games, Live Streaming, Market research, Nutra, Video
Advertisers! If you are not targeting India with your offers you are missing out on massive potential revenue volumes! With a population of around 1.37 billion people, it is one of the world’s largest economies and it is growing fast. As of January 2022, and according to DataReportal, there were 658 million internet users in India, with a penetration rate of 47% of the total population at the start of... Read More
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Target Dating Sites with Members Area Traffic for your Valentine’s Day offers
Anna Quiroga — Marketing Content Creator
February 8, 2023 — Advertiser tips, Dating, Market research, Members Area
Around Valentine’s Day time, lots of daters looking for a special someone will increase their activity on Members Area dating sites. This is the ideal time for advertisers across the globe to target dating sites to promote streaming, games and dating offers. Members Area is one of the best traffic sources to target these verticals, because your ads are placed inside the Members Area section of dating sites, where opted-in... Read More
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Get your dating offers ready for Valentine’s Day with ExoClicks high quality traffic sources
Anna Quiroga — Marketing Content Creator
February 2, 2023 — Advertiser tips, Business intelligence, Dating, Games, Live Streaming, Nutra, Platform features, Social Media traffic
Valentine’s Day is on the 14th February, and it is the perfect time to give your campaigns an extra push with ExoClick’s dating high quality traffic sources! According to the National Retail Federation, consumers are expected to spend $25.9 billion on Valentine’s Day this year, with a huge percentage of purchases being made online (35%). The top Valentine’s Day gifts include candy, greeting cards, restaurants, flowers, jewelry, and online dating... Read More
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How ExoClick ensures quality traffic sources for your advertiser offers
Bryan McDonald — Director of Compliance
January 23, 2023 — Ad security, Advertiser tips, Compliance, email clicks, Members Area, Social Media traffic, Traffic Share
ExoClick’s mission is to ensure that all advertiser clients have access to high quality traffic sources. Quality traffic sources are the best performing which enable advertisers to get more conversions and maximize campaign ROI. In this article we will explain how ExoClick ensures that it offers advertisers a large range of great traffic sources. From premium traffic sources to brand new traffic sources to test. ExoClick’s quality traffic sources Digital... Read More
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Online campaign trends for Chinese New Year 2023
Anna Quiroga — Marketing Content Creator
January 9, 2023 — Advertiser tips, Casino, Chinese traffic, Dating, eCommerce, Games, Market research, Sports Betting, VoD
Chinese New year 2023 is just around the corner, it starts on Sunday January 22nd and lasts a full 16 days of celebration, but only the first 7 days are considered a public holiday (January 22nd–January 29th, 2023). This highly popular festival celebrates the beginning of a new year on the traditional lunar Chinese calendar, and it is one of the most important calendar events for the Chinese population. It... Read More
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How ExoClick innovated in 2022
Anna Quiroga — Marketing Content Creator
December 14, 2022 — Advertiser tips, Company, Payment/Funding Methods, Payments, Platform features, Publisher tips, Social Media traffic, Video
Online advertising is a highly competitive industry that evolves non-stop. To allow our clients to be on top of the game and keep up-to-date with the current trends, at ExoClick we continuously work to innovate, bringing new optimization features and updates to the table. 2022 has been a year full of innovation, where we opened up new traffic sources, offered brand new video features, payment options, and more. Continue reading... Read More
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The fundamentals of video advertising campaigns with ExoClick
Giles Hirst — Head of Communication
November 16, 2022 — Advertiser tips, In-Stream, Outstream, Platform features, Slider, Tutorial, Video
"I have never seen such a high CTR!" That’s how one ExoClick advertiser described our In-Stream video ad format for his video advertising campaign, which you can read in his video advertising campaign case study here. This is why is ExoClick the best video ad network for advertisers and publishers! Video advertising is perhaps the most important conversion tool in your arsenal to convert your offers. Finding the best video... Read More