In-Stream
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How to optimize video advertising campaigns
Giles Hirst — Head of Communication
July 27, 2023 — Advertiser tips, In-Stream, Outstream, Slider, Smart Bid, The Bidder, Video
Video advertising is one of the most effective ways to get clicks and drive conversions for your offers. However, it requires a different approach to display campaigns. In this blog post we will give you some expert tips on how to make video ad creatives easily, the best video ad campaign set up, how to set up test video ad campaigns and how to optimize video advertising campaigns with ExoClick.... Read More
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HTML video player comparison: Fluid Player vs. Flowplayer
Anna Quiroga — Marketing Content Creator
June 22, 2023 — Fluid Player, In-Stream, Platform features, Publisher tips, Video
According to OptinMonster, online marketers using video get 66% more qualified leads per year, and grow revenue 49% faster than those who don't, according to Dash. Also, including a video on a landing page can increase conversion rates by up to 80%, according to Saleslion. So, it doesn’t take a genius to conclude that video marketing is highly profitable! In order to become a part of these winning percentages, then... Read More
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Free HTML video players compared: Fluid Player vs. Video.JS
Anna Quiroga — Marketing Content Creator
April 19, 2023 — Fluid Player, In-Stream, Publisher tips, Video
With 91% of businesses using video as a marketing tool, online video has become a fundamental part of digital advertising. Are you a publisher looking to stream and monetize video content on your site? Welcome to the second edition of our video player comparison series! In our fist article we measured Fluid Player against JW Player. On this occasion we have 2 free HTML video players compared: Fluid Player and... Read More
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HTML Video Player Comparison: Fluid Player vs. JW Player
Anna Quiroga — Marketing Content Creator
March 13, 2023 — Fluid Player, In-Stream, Publisher tips, Video
In this article we are going to carry out an HTML video player comparison for two of the top players in the market today: JW Player and as an alternative to JW Player, Fluid Player. With 91% of online businesses using video as a marketing tool, online video content has become a fundamental part of digital advertising. By using video, online companies have achieved: Audience engagement (61%) Leads/click throughs (56%)... Read More
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Publishers! How to optimize video ad zones with ExoClick
Giles Hirst — Head of Communication
February 20, 2023 — Case Study: Publisher, In-Stream, Outstream, Platform features, Publisher tips, Slider, Video
When monetizing video advertising, one of the main questions from Publishers to their ExoClick account managers is how to use the different types of video ad formats to find the perfect balance between maximizing revenues and ensuring a great end user experience. ExoClick offers Video Slider, Instream and Outstream video ads. Every Publisher site’s traffic will behave differently and when you throw desktop and mobile versions into the equation, it... Read More
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Publishers! Meet Fluid Player: The lightweight free HTML video player
Anna Quiroga — Marketing Content Creator
November 22, 2022 — Fluid Player, In-Stream, Platform features, Publisher tips, Video
Video advertising is currently one of the most profitable forms of advertising for publishers. If you are a publisher wondering what is the best way to monetize video content, you should use a powerful free HTML video player such as Fluid Player, which is free and open source. It’s also lightweight, and fully compatible with video ad formats. Additionally, it allows features such as CTA and Live Stream video ads... Read More
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The fundamentals of video advertising campaigns with ExoClick
Giles Hirst — Head of Communication
November 16, 2022 — Advertiser tips, In-Stream, Outstream, Platform features, Slider, Tutorial, Video
"I have never seen such a high CTR!" That’s how one ExoClick advertiser described our In-Stream video ad format for his video advertising campaign, which you can read in his video advertising campaign case study here. This is why is ExoClick the best video ad network for advertisers and publishers! Video advertising is perhaps the most important conversion tool in your arsenal to convert your offers. Finding the best video... Read More
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Using Video Ads to Drive Sales for Your Online Store
Giles Hirst — Head of Communication
March 21, 2022 — Advertiser tips, Business intelligence, eCommerce, In-Stream, Outstream, Slider, Video
The pandemic changed people’s shopping habits and online shopping became the norm. At the same time the trend for watching short form video has also exploded as apps like TikTok, Instagram Reels, etc grew in popularity. In fact Influencer Shopping featuring short videos promoting products and brands are a big part of today’s marketing budgets. One of the best ways to get clicks to your eCommerce website is to use... Read More