Tutorial
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How to implement conversion tracking with ExoClick and third-party platforms
What is conversion tracking? Conversion tracking allows you to identify how well your campaign is doing. It tells you exactly where you are generating sales, leads, sign-ups, etc in order to help you look at which areas of your campaign are working and not working. Once you have this knowledge you can optimize your bids, adapt your creatives and fine tune your targeting. ExoClick gives you access to global traffic sources,... Read More
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API Master Class #3 Campaign Performance
Welcome to our final API Masterclass! In Part 1 we covered Data Collection, in Part 2 we explained Zone Optimization. In this third API Masterclass, we show you how to evaluate the performance of your campaigns then automatically adjust (up or down) your bids for each one. The aim is for you as an advertiser to use our examples to help get you started using the API and then later,... Read More
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API Master Class #2 Zone Optimization
In part 2 of our 3 part API Masterclass we look at using our platform API for Zone Optimisation. Part 1 covered Data Collection (click here) The aim is for you as an advertiser to use our examples to help get you started using the API and then later, when you feel more confident you can start creating your own examples and tasks. Zone Optimization allows you to filter your... Read More
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The ExoClick Bidder promo video
New for advertisers! The ExoClick Bidder is your smart assistant! It will revolutionise the automation of your campaign optimisation. Click here to check out the promo video which includes a platform walk through! Read More
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Publishers! New ad format: 900×250 footer banner
Many publishers find that desktop footer banners have a lower CTR than banners that appear above the fold. Usually this is because they have 3 smaller 300x250 banners in the footer position. ExoClick has created a large format 900x250 footer banner that can replace the 3 smaller banners. Because of its large format the new 900x250 banner is much more eye catching to users, which leads to a higher CTR... Read More
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API Masterclass #1: Data Collection
If you have never used ExoClick’s platform API this series of three blog posts will show you how to fetch and update data from our platform to help you analyse and optimise and automate campaigns, utilising examples from this spreadsheet which you must copy to your Google Drive. The aim is for you as an advertiser to use the examples to get you started using the API and then later, when you feel... Read More
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3 easy steps to integrate in-stream advertising with Fluid Player
ExoClick’s in-stream video ad format works with all major HTML5 video players. Here we show you how to integrate the format using Fluid Player, a free, open source, fully customisable HTML5 video player. It is lightweight, easy to integrate and has advanced VAST capabilities. If you are a publisher showing video content on your site and want to take advantage of monetising your content with video advertising, you can... Read More
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What is members area traffic?
Have you tried targeting your campaigns at dating membership area traffic yet? ExoClick gives advertisers the best opportunity to target their offers at this high converting traffic source. What is it? It consists of consumers who are members of dating sites, mainly from tier 1 English speaking GEOs in USA, Canada, UK, Australia and New Zealand. Consumers have joined these dating services and regularly login to their accounts and spend... Read More
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How Publishers and Advertisers can generate more revenues with Native Advertising
Publishers and advertisers both have different wants and needs when it comes to advertising. Publishers are looking to increase revenues and maximising their fill rates, while advertisers are looking for excellent targeting and high-quality traffic. Native advertising is the format that provides these benefits. How does native advertising achieve this? Native ads are paid media that blend into a publisher’s content on their site. ExoClick’s native ad format... Read More
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HOW PUBLISHERS CAN TRACK PAID FOR TRAFFIC WITH SUB IDS
If you are a publisher you know that as a general rule in SEO it takes a new website 3 to 6 months before it really gains traction in organic searches. In a drive to grow website traffic, new and established publishers are using paid for traffic sources in order to supplement their organic traffic. In this way a publisher is also becoming an advertiser. So how does it work... Read More
