Video
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Increase watch time with Fluid Player’s new Suggested Videos feature
Fluid Player is a fully customizable and flexible HTML5 lightweight video player which has over the years become a favorite among website Publishers. Because view time has a huge impact on Advertising metrics and to help you enhance them, we have recently added a new feature to help you provide the best possible end user experience and further monetize your content: Suggested videos, which appear on a grid at the... Read More
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How to optimize Video ad campaigns with AI editors
Big Data and AI have become fundamental in Advertising, especially in the AdTech industry. In this article, we will discover how to optimize Video ad campaigns with AI editors by reviewing some software options that can help improve and personalize your Video ad campaigns. We will also look at some of ExoClick’s tools that will increase your campaign conversions! Keep reading as we answer the question ‘How to create a... Read More
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Create high quality Video ads with AI
In the last ten years, there have been significant advancements in AI technology. Chatbots are now able to respond to a wide array of inquiries, and text-to-image AI can quickly transform text into animated images. Additionally, AI has made strides in generating Videos that can be utilized for various purposes, including Advertising. In this article, we will look at why people are saying AI is the future of Video Advertising... Read More
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How to promote Sports Betting Offers with Video ads
Alice Naughton —
May 22, 2024 — Advertiser tips, In-Stream, Outstream, Slider, Sports Betting, Video, 未分类
This summer is an important sports season with the UEFA Euros 2024 beginning on the 14th of June, and concluding on July 14. The Olympics, another quadrennial event, will be held in Paris from Friday, July 26, to Sunday, August 11. It is expected that 1 billion people will watch the Olympics and five billion people will attend the Euros, creating huge potential for your online Sports Betting offers. In... Read More
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New feature! Track your video campaign metrics with ExoClick’s Third-party tracking URLs
Introducing ExoClick’s Third-party tracking URLs. This is an event tracking software for a fast, effective, and cost-efficient Video tracking alternative to creating VAST Video Tags. In this article, we will cover all you need to know about this new feature including the Tracking Events available, the benefits of using Third-party tracking URLs, and when it is more appropriate to use VAST Tags for Video tracking. Read on to see how... Read More
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Case Study: How to convert Dating offers with Video ads
Dating is a highly popular vertical, because connection is a fundamental part of our lives. The online Dating market caters to all, from casual Dating to something more serious; there is a niche for every interest. In this article, the Advertiser will talk us through his approach to convert Dating offers with Video ads in the UK market. From the campaign creatives, tools used, optimization and finally the results of... Read More
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Why is ExoClick the best ad network to convert my Dating offers?
Alice Naughton —
January 18, 2024 — Advertiser tips, Dating, Direct Links, email clicks, Fullpage Interstitial, In-Stream, Members Area, Menu tabs, Multi-Format Ads, Native, Outstream, Push Notifications, Responsive Display Ads, Slider, Video
Dating is a highly profitable industry as connection is a fundamental part of our lives. The online Dating market caters to all sorts of preferences, with Dating sites for every interest, ranging from traditional platforms like eHarmony and Match.com to niche-focused sites such as Christian Mingle, or Country Match. It is a huge market used by billions of people! In fact, according to Statista, by 2028, the projected number of... Read More
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ExoClick contributes to Adigital’s Report: 2024 Digital Trends for SME Growth
Giles Hirst — Head of Communication
January 16, 2024 — Business intelligence, In-Stream, Mobile, Outstream, Slider, Video, 未分类
Adigital, the leading business association representing the Digital Economy in Spain has released a report entitled: ‘2024 Digital Trends for SME Growth.’ The report is a collaboration with members of the Adigital ecosystem of Associates, which explores the paths that will be decisive in promoting the digital transformation of small and medium-sized companies in 2024. The report analyzes the key elements needed to enhance the digital strategy of SEMs, facilitating... Read More
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Publisher Case Study: Optimize your In-Stream ad zones with ExoClick’s Frequency Capping
Anna Quiroga — Marketing Content Creator
January 2, 2024 — Case Study: Publisher, Frequency Capping, In-Stream, Publisher tips, Video
If you are a webmaster with a video website, the main goal is for your engaged users to spend as much time as possible exploring your content, and also interacting with your video ads to allow you to maximize video ad zone revenues. One way to increase the number of In-Stream ads that are shown per single end user is by enabling ExoClick’s Publisher tool Frequency Capping, which allows you... Read More
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Why is ExoClick the best video Ad Network for Publishers
Anna Quiroga — Marketing Content Creator
November 24, 2023 — Ad security, Compliance, Fluid Player, IAB, Payments, Platform features, Publisher tips, Video
Why is ExoClick the best video Ad Network for Publishers? When it comes to online advertising, video is one of the most powerful formats to bring high revenues on websites worldwide, accounting for 82.5% of all web traffic in 2023! And, according to Statista, ad spending in the video advertising market is projected to reach US$176.6bn in 2023, strong reason enough to start to monetize video traffic with ExoClick: Ad... Read More