VoD
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What are the best ad formats to promote VoD offers in the US?
Video on Demand or VoD is a growing vertical with a lot of revenue potential, especially in the US. It is expected to reach a revenue of $80.3 billion in the US by the end of 2024 and increase its market value to $102.8 billion by 2027. In this article, we will help you make the most of this high performing vertical to increase your advertising revenues, drawing from our... Read More
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Top traffic sources and verticals for Chinese New Year
Alice Naughton —
January 30, 2024 — Advertiser tips, Business intelligence, Casino, Chinese traffic, Games, Live Streaming, VoD
The upcoming 2024 Chinese New Year festival will begin on February 10th and end on February 24th. With a staggering population of 899 million people, China is currently one of the largest consumer economies worldwide. And one of China's main yearly events is Chinese New Year, a highly popular online shopping event, presenting a valuable opportunity for online vendors to increase their revenues and enhance brand recognition. 2024 is also... Read More
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8 ways to maximize your Christmas online sales 2023
Anna Quiroga — Marketing Content Creator
November 28, 2023 — Advertiser tips, Business intelligence, Casino, eCommerce, Games, Nutra, VoD
The holiday season is just around the corner and it’s truly the best time of the year for both consumers and online retailers globally. Since the recession in 2008, Christmas holiday retail sales have grown steadily: According to Cision, across the 2022 holiday season, consumers spent a total of $1.14 trillion online globally and $270 billion in the U.S. In this article we bring you 8 ways to maximize Christmas... Read More
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How to convert online offers in South East Asia
Giles Hirst — Head of Communication
November 16, 2023 — Advertiser tips, Asia traffic, Business intelligence, Dating, eCommerce, Games, Nutra, Video, VoD
Have you ever wanted to know how to convert online offers in South East Asia? And how do you reach the South Asian market? Well to coincide with Team ExoClick’s visit to Affiliate World Asia in Bangkok 7-8 December, we thought we would look at our network business intelligence data for South East Asia, looking at the top 6 countries who have the fastest growing online markets worldwide. Those countries... Read More
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Online campaign trends for Chinese New Year 2023
Anna Quiroga — Marketing Content Creator
January 9, 2023 — Advertiser tips, Casino, Chinese traffic, Dating, eCommerce, Games, Market research, Sports Betting, VoD
Chinese New year 2023 is just around the corner, it starts on Sunday January 22nd and lasts a full 16 days of celebration, but only the first 7 days are considered a public holiday (January 22nd–January 29th, 2023). This highly popular festival celebrates the beginning of a new year on the traditional lunar Chinese calendar, and it is one of the most important calendar events for the Chinese population. It... Read More
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7 ways to maximize your Christmas online sales 2022
Anna Quiroga — Marketing Content Creator
November 10, 2022 — Advertiser tips, Business intelligence, eCommerce, Games, Market research, Video, VoD
Christmas is just around the corner! And it is the biggest shopping event of the year - even bigger than Black Friday and Cyber Monday. In this blog post we bring you 7 ways to maximize Christmas online sales, with Christmas strategy tips and network CTRs to help you generate better conversions using ExoClick’s traffic sources this holiday season. #1 Christmas online sales are the main growth driver This year,... Read More
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ExoClick’s Guide to The Bidder
Giles Hirst — Head of Communication
July 4, 2022 — Automation, Bidder, Dating, Games, Live Streaming, Native, Platform features, Tutorial, VoD
Automatic Bidding Optimization - ExoClick's Guide to The Bidder Setting up your bidding for a test or full campaign is one of the most important steps of your campaign. Getting the right bid price has the following advantages: It will determine how much you pay for the traffic, therefore affecting your ROI How competitive your bids are will determine if you win the ad zone If you set a bid... Read More
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Case Study: In-Page Push Notifications VoD offer 35.15% ROI
Oscar Amores — Senior Media Buyer
February 23, 2022 — Case study: Advertiser, In Page Push Notification, Mobile, Tutorial, VoD
Campaign period: 10/10/2021 - 31/12/2021 (71 days) Offer type: VoD Ad Network: ExoClick Ad format: In-Page Push Notifications GEO: United States Devices: Mobile, iOS Introduction I wanted to promote a Video-on-Demand offer. It was based on the end user taking out a monthly/yearly subscription. The Payout was $45 for a sign up to a subscription. Although video ads are a great way to convert a video offer, I wanted to... Read More