How ExoClick protects Publishers on our network

UPDATED 4, October 2024 – If you are wondering how ExoClick protects Publishers, our Compliance team is constantly working to guarantee ad chain flow security, ad quality and full industry compliance at all times to protect our Publishers. ExoClick’s mission is to ensure a great browsing experience and that all parties within the ad supply chain are protected, we have strict policies and guidelines that govern the kinds of ads we allow on our platform. We also closely monitor our advertisers’ campaigns, to make sure that all of our ads are appropriate and aligned with industry regulators including the Interactive Advertising Bureau (IAB), Google Chrome and the Coalition For Better Ads.

Find an Ad Network that offers industry compliance tools: ExoClick’s Compliance team at work

If you are looking for an Ad Network that offers industry compliance tools of high quality and efficiency, you have come to the right place. Our large, dedicated Compliance team works 24 hours a day, 7 days a week to manually check all ad campaigns before they go live on our network, that includes the ad creatives, the type of offer being promoted and all relevant landing pages that the ad creatives lead to. Campaigns are also checked while they are running to make sure that advertisers have not made any changes to their originally approved campaigns. ExoClick uses a two pronged review system: Everything is checked manually and we also use advanced crawler technology from AdSecure, the ad compliance, quality and anti malvertising solution. Our eyeballs monitor every campaign constantly whilst running campaign scans in the background to flag anything suspicious. Any campaign that is flagged or breaks our comprehensive Rules and Guidelines, is immediately removed from our network.

Bad actors exist in the online advertising world who are constantly looking for ways to use ad campaigns to deceive or fool end users. They target all ad networks including giants like Google and Amazon. This is why it is in your best interest to find yourself a trustworthy Ad Network with 24 7 Compliance team. ExoClick has zero tolerance for all forms of malvertising. In the rare occasion that a malicious ad campaign is detected, all of the advertisers campaigns are immediately blocked and removed from our network and often leading to a complete ban of that advertiser. We also operate on a transparency policy and we inform the publisher on whose website the bad ad has been detected and the steps we took to ensure their ad chain has been protected from the campaign with our actions.

Google Compliance: How to protect my website against non compliant ads?

A clear example on how ExoClick protects Publishers is our ad creative and campaign approval criteria. Google and the Coalition for Better Ads have set specific rules and guidelines to ensure that ads do not annoy or mislead end users. ExoClick’s Compliance Team will not approve any ad creatives that break these rules. If you are wondering, “How to protect my website against non compliant ads?”, you can read about the types of creatives we block in our blog post: Is your Marketing Material Compliant?

How ExoClick protects Publishers: An IAB compliant Ad Network to keep my ads compliant

Another example on how we are an entirely brand safe Ad Network with anti ad fraud solutions is our treatment of Industry standards: ExoClick’s Compliance Team also follows the IAB standards, which are a series of comprehensive guidelines that have been put in place by the Interactive Advertising Bureau (IAB) to ensure that ad creatives meet ad quality industry standards. All ads that run on ExoClick’s network are checked for the correct ad creative weight and sizing. This ensures that ad zones load in milliseconds when serving ads to end users. This abides by Google’s Core Web Vitals ensuring our Publishers sites on our network achieve a great Google ranking. The team also checks that ad creatives fit IAB’s ad quality standard, so that ads are displayed correctly and the images are not pixelated or squashed. This not only creates a great end user browsing experience, but also generates higher clicks from end users, who only trust ads that are of a high quality. Read our blog post: Why are the IAB Standards important? for more information on why pick a brand safe Ad Network with anti ad fraud solutions.

An Ad Network with strict compliance standards: Digital Services Act (DSA) 

In 2022, the European Union implemented a new set of rules referred to as the Digital Services Act (DSA). This legislation aims to standardize content regulations throughout the EU and establish distinct procedures for moderating online content. The DSA is applicable to a wide range of online services, encompassing marketplaces, app stores, online video-sharing platforms, and search engines. At ExoClick, as an Intermediary Service Provider (ISP) and an Ad Network with strict compliance standards, we have adjusted several well-established trust and safety procedures and modified the functioning of certain services to adhere to the specific requirements outlined in the DSA. For example, we provide different notice and action mechanisms on our website through which individuals or companies who are affected can report an infringement of their copyright or any type of illegal content. Read more here.

How ExoClick protects Publishers and end user with GDPR and Data protection

In order to keep all parties protected and to ensure compliance at all times, all our clients must agree with our Privacy Policy and Data Processing Agreement. Also, our Advertiser and Publisher guidelines clearly state what is not acceptable on our network. This allows us to ensure compliance with GDPR.

The Benefits for Publishers using ExoClick’s network: Website brand safety tools and best practices

If you are looking for the best Ad Network for brand safety and industry compliance, you have come to the right place. Here is what we can help you achieve with our website brand safety tools and best practices:

• Clean ads: All ad campaigns that could be served on your website will be checked and double checked before they launch and while they are running to ensure they are fully industry compliant and free of any form of malvertising.
• Positive Google ranking: Because we only accept ads that meet the industry standards for weight and quality, your ads will be served fast to the end user. Additionally if your site uses our Async code for your banner ad zones this will improve the speed at which the ads are served also. This has a positive effect on your Google ranking.
• Increased revenues: Good quality, compliant ads lead to more and better quality user interaction and clicks. This generates higher CTRs, making your ad zones more competitive and therefore increasing your eCPMs.
• Account protection: We provide Two-Factor Authentication for every client on our network, protecting your account credentials.
• A great ad experience: Your end users can feel confident that clicking on an ad served by ExoClick will be a great experience for them, allowing them to enjoy your content and the ads that you display.

How ExoClick protects Publishers: The best Ad Network for brand safety and industry compliance

If you are a Publisher using the ExoClick network, in the rare event that you see an ad that goes against the rules, you can report this via our contact form here, using the abuse of our guidelines option. The report will come through to our Compliance Team who will prioritize, investigate, identify and eradicate it within 20 minutes, no matter what time of the day. This is one of the many reasons why are potentially the best ad network for brand safety and industry compliance.

Do you have any more questions about ad compliance and on how ExoClick protects Publishers? Or maybe you are not one of our Publishers yet? Join ExoClick now, the trustworthy Ad Network with 24 7 Compliance team: Get in touch with our Customer Success team or contact your account manager.