How to create great Banner ads: Maximize Display offers conversions

Wondering how to create great Banner ads to maximize Display offers conversions? One of the most popular forms of Display advertising are Banners, which constitute an effective method for Advertisers to generate leads and create brand awareness. In fact, according to Statista, ad spending in the Banner advertising market globally is projected to reach US$174.4bn in 2024, with an annual growth rate (CAGR 2024-2028) of 5.69%, resulting in a projected market volume of US$217.6bn by 2028. In this article we will tell you the benefits of Banner advertising and give you online advertising Banner ads tips from our account managers at ExoClick to maximize your Banner campaigns’ conversions!

Why promote Banners campaigns with ExoClick: High quality digital marketing Banner ads for Advertiser

How to create great Banner ads? Banner ads consist of a rectangular ad creative which is shown at the top, side or bottom of a Publisher website. They are lighter than rich media formats, meaning that they load faster and are less resource consuming, leading to more affordable bid prices for you! With Banner ads you can use both static and Video creatives, which opens up more Display options to give you flexibility to properly represent your brand and promote your offers. Bidding is CPM and CPC. Knowing the right specs is key in knowing how to create great Banner ads. ExoClick offers several video and static types of web Banner ads; our high quality digital marketing Banner ads for Advertisers are:

Classic Display Banners: They come in many sizes including 300×100, 300×250, 300×500, 728×90, 160×600, and 900×250. Creatives are jpeg, png and gif with a maximum weight of 150KB.

Sticky Banner: This Banner can be made to ‘stick’ in a specific position on the end user’s device screen. There are 9 positions available and it comes in various sizes. Creatives are jpeg, png, gif max weight 150KB.

Video Banners: Promote animated web Banner ads with Video! These are short Video content Banners with optimized playback for a fast and glitch free user experience. Creatives are 160×600, 300×100, 300×250, 728×90 MP4 files, max weight 1.5 MB.

Benefits of Banner advertising: Maximize Display offers conversions

Ready to learn how to create great Banner ads to maximize Display offers conversions utilizing our high quality digital marketing Banner ads for Advertisers? By using ExoClick’s video and static types of web Banner ads, you get the following benefits:

#1 They are highly cost-effective: The smaller the ad, the more cost-effective. And as mentioned above, Banner ads tend to be lighter than other formats, which means that they are more budget-friendly. This allows you to bid for a higher number of ad zones, hugely expanding the reach of your Banner campaigns.

#2 Easy to create and refresh: When thinking about how to create great Banner ads, the first aspect to take into account are the ad creatives as most marketers and online Advertisers create their own. And luckily, Banners are simple in design, which means that they are easier to create and build a layout that meets basic requirements, which makes them also quick and easy to upload and refresh whenever needed. Which also makes optimizing your campaigns easier!

#3 HUGE volumes: Because Banners have lower bid options, you can target larger audiences, meaning that more eyeballs will be on your ads and increasing your reach, meaning that your brand will become more widely known, and also your chances to convert your offers!

#4 Great for testing campaigns: Because of the large volumes and the low bid prices, Banners offer a great chance to run test campaigns. Test campaigns are a key part of online advertising, since they allow you to experiment with new traffic sources and targeting settings to find what works best, as well as with end user’s interest in new services and products you may be launching.

#5 End users know exactly what they are looking at: Most end users have come across Banners before, so they are used to seeing them and know exactly what they are. This generates trust, making them more likely to click through to your landing if they find your ad interesting. And because they know it is an ad, these are qualified clicks, generating more chances to convert and increasing your revenues.

#6 Test out Video and static: As we mentioned above, Banner ads support both static and Video creatives. Which allows you to test out lots of different creatives including animated web Banner ads, to see what works best for each one of your offers and campaigns aided by ExoClick’s Variations Optimization Algorithm.

#7 Several Banner sizes and placements available: Unlike some formats, Banners offer several size and placement options to help draw attention to your ads, giving you the chance to test out what works best: Could your offer benefit from being placed by a main piece of Video content on a website (NTVA 300×250)? Or would a 300×100 Mobile Header do the trick?

Keep on reading to find out how to create great Banner ads to maximize Display offers conversions and for online advertising Banner ads tips from our account managers!

Expert tips to maximize your Banners campaigns: How to create great Banner ads

Continuing on we will give you some expert online advertising Banner ads tips from our account managers on how to create great Banner ads to help you maximize Display offers conversions and noticeably increase your revenues:

TIP! Make sure to target Responsive Display ads: How to create great Banner ads? Through ExoClick’s high quality digital marketing Banner ads for Advertisers you can also target Responsive Display Ads (RDAs), with which you can upload images (300x300px) and texts (title, description and brand), and ExoClick’s system will automatically create several different sized ad creatives that you can instantly use in a campaign. We have recently added three more ad formats for Responsive Display Ads: Fullpage Interstitial, Instant Message and Sticky Banners.

Tip! We tell you how to design the best Banner creative, it is easy! Creating the perfect Banner design doesn’t have to be complicated, but there are definitely a few Banner ad design best practices for higher conversions to follow. To start with, you need to make sure that you know your target audience and what appeals to them. Choosing your colors wisely for your overall Banner design, according to your own branding and Marketing color psychology is also important, as well as creating compelling copy and using good quality images that speak about your product and appeal to your audience.

Tip! Where to find web Banner ad templates: If you don’t have access to image or Video editing software to create your static and animated web Banner ads, there are several websites and apps that can help with that and have pre-made templates which you can use, like for instance Canva or Snapseed. Attention! When using premade templates, always make sure to closely observe and abide by the ad specs set by your Ad Network to avoid promoting ads that are not optimized properly, are too heavy, or have the wrong sizings and end up showing squashed.

Tip! What images to include on your static and Video animated web Banner ads creatives: This is key when learning to how utilize the different kinds of video and static types of web Banner ads. The primary purpose of a Banner ad is to capture the end user’s attention with great visuals, so, how to create great Banner ads that will appear your audiences? Maybe you have a gallery or Video type website that you want to promote through your ads. In this case, you most likely already have Video and image assets that you can use for your creatives. Or maybe you have a Dating site? In this case, you can design imagery which tells your prospective audience that they can indeed find their significant other through your page; show a couple going on a romantic date, for instance. You can either use stock images for this or take your own images with your phone, since nowadays phone cameras can have very high resolution! Is your offer for Games instead? Then you can show examples of gameplay if it is a Video Banner, or show an end user playing the game you are promoting, showcase characters, etc.

Tip! How to create an engaging Banner copy: An important aspect of how to create great Banner ads. When you’re writing the copy for your Banners, remember: Less is more. If there is too much text, your prospect clients will simply not read the ad, since they will become overwhelmed. Your messaging needs to be very clear in your mind so that you can create concise and to the point copy that fits properly within the ad creative, and that can be clearly readable from a distance. The CTA also needs to be clear and strong, stating what you would like your audience to do next and encouraging action: Is it to ‘Shop now’?, or ‘Learn more?’, or do you want them to ‘Download now’?

Tip! Refresh your creatives often: Wanting to maximize Display offers conversions? One of the big advantages of Banner ads is that creatives are fairly simple to design. If your brand has been around for a while, most likely a fair amount of your target audiences are already familiar with your offering, so make sure to refresh ad copies and creatives to re-engage them and make it more exciting. With refreshing your creatives regularly you will avoid ad fatigue and ad blindness. And of course make sure to apply this to your landing pages too!

Tip! Use ExoClick’s Variations Optimization Algorithm: When creating your campaigns with our high quality digital marketing Banner ads for Advertisers, make sure to use ExoClick’s Variations Optimization Algorithm to aid you in testing our different creative, landing and copy variations.

Tip! How to create great Banner ads? Test out ExoClick’s Video Banners: Wanting to create animated web Banner ads with Video? Video Banner ads combine the visual impact of Video content with the targeted reach, size, and prime positioning of a Banner ad. This versatile ad format can be utilized across websites, apps, and social media platforms, ensuring that it captures the audience’s attention effectively while delivering the message concisely.

Tip! Test out our Customizable Dashboards! With ExoClick’s Customizable Dashboards, you gain access to real-time data, conversion tracking and analytic reports via our Customizable Dashboards. The +50 metrics, 25 filters and 25 dimensions mean that monitoring your key KPIs has never been easier. You can save the filters you select to increase efficiency.

TIP! Up your landing game with ExoClick’s Landing Page Optimization tool: ​​This tool allows automated control over the traffic sent to a campaign’s different variations. You can identify the best performing creatives for your offers as the algorithm will show the highest converting landing pages to your audience.

Tip! Optimize for Mobile devices: With the rising in usage of Mobile devices, it’s fundamental to ensure your Banner designs are Mobile-friendly. Optimize the design for smaller screens, ensuring that the text is legible and the visuals are clear. Always preview the ad on your Mobile and adjust the design as needed to provide a seamless user experience. ExoClick’s Banner ads are fully responsible, therefore your ad will automatically resize to look good on any device.

Tip! Test our ExoClick’s Conversion Tracking: Conversion tracking is an essential part of online advertising. By using this tool you can track how many sales, leads or installs you are getting from your Banner campaigns and get an accurate picture of how profitable the traffic is. This tool is specifically useful when used along with Smart Bid.

TIP! Use Smart Bid: Smart Bid guarantees you a profitable campaign by ensuring you get the best price for your ad placements. This long-term approach saves time by minimizing the need for constant manual adjustments, allowing Advertisers to focus on improving creatives for better conversion rates. While letting Smart Bid handle your campaign’s optimization, you can still manually fine-tune campaigns by blocking ad zones or adjusting your goals as needed.

Do you have any more questions on how to create great Banner ads and maximize Display offers conversions? Maybe you want more online advertising Banner ads tips from our account managers at ExoClick? Find out more places where to find web Banner ad templates? Then make sure to get in touch with our Customer Success team now to start your next campaign with ExoClick’s high quality digital marketing Banner ads for Advertisers and start converting now!