Publisher Case Study: boost Popunder revenues with Frequency Capping

Wondering how to boost Popunder revenues with Frequency Capping? ExoClick is one of the best Ad Networks for Publishers with Popunder tools, including Popunder ads: they are fullscreen, eye-catching; a great format to increase your website’s advertising revenues. Although Popunders are pricier than other formats, your Advertisers will be happy to pay for this full-size high visibility format to promote their offers. Also they appear behind the browser window where your end user is enjoying your website’s content instead of covering it. One way to further optimize your Popunder zones is by using ExoClick’s Frequency Capping tool, which allows you to regulate the amount of times that Popunder ads are shown per active end user. With this tool you can achieve the perfect balance between boosting ad monetization revenues and offering the best possible browsing experience. This is exactly what the following 3 Publishers did, noticeably boosting impressions and revenues on their Popunder Mobile and Desktop zones, across GEOs. So, how does ExoClick’s Frequency Capping tool work? Keep on reading this Popunder Frequency Capping Publisher Case Study to find out.

Boost ExoClick’s Popunder revenues with Frequency Capping

How does ExoClick’s Frequency Capping tool work? As stated above, you can ensure that you are using your Popunder zones at their full capacity by testing out ExoClick’s Frequency Capping tool. It will help you find the perfect frequency to suit your needs. Here’s what’s in it for you if you decide to optimize your Popunder zones with Frequency Capping:

#1 Increase your revenues: Popunder eCPMs are of a higher value compared to Banner eCPMs, which means that you have a greater potential to earn more revenues from your Popunder zones, setting the best possible frequency for your specific website and end user behavior.

#2 Increase your Popunder zones value: Your Popunder Impressions will increase and you will be able to offer Advertisers more volumes for your Popunder ad zones, also increasing your zones’ value and demand. Also, because you are in control of which verticals can be displayed on your ad zones, the ad’s message will match with your end user’s interests, which means these are high quality impressions.

#3 Achieve a great user experience: You are now in total control of how many times your ads are shown to each end user. Meaning that you can make sure that it is just the right amount of ads for your website’s audience, making Popunders a part of their user journey and avoiding showing too many or too little ads per end user, steering clear of an intrusive ad experience and also making the most of this great ad zone to monetize your traffic.

Here are 3 case studies carried out with 3 Publishers who decided to change the frequency in which they managed to boost Popunder revenues with Frequency Capping.

#1 Popunder Frequency Capping Publisher Case Study: Mobile and Desktop

First off in this Popunder Frequency Capping Publisher Case Study, Publisher number 1 wondered how to increase Popunder revenues and impressions on his Mobile and Desktop zones. He then reviewed them with his Account Manager, who advised to increase the frequency in which Popunder ads would be shown on his website. Initially, Popunder frequency was set so that each single end user would be shown 1 Popunder ad every 12 hours, which clearly wasn’t enough for his specific website. He then decided to change the capping setting to show 1 ad per single user every hour, both for his Mobile and Desktop Popunder zones.

Mobile

On Mobile, comparing 10 days before implementation to 10 days after the new frequency was set, he could observe noticeable increases in revenues and impressions:

• The impressions reported over 10 days on his Mobile Popunder zones and all GEOs went from 59.3K to 80.8K, which is a +36.1% increase.
• Overall revenues for his website’s Popunder Mobile ad zones increased by +27.5%.

Top 5 GEOs: below are the impressions and revenue increases achieved after 10 days of changing the Frequency Capping settings across the top 5 GEOs targeted on his website for Mobile:

As seen on the table above, the 2 GEOs that achieved the highest increases on Mobile were:

• UK, with a +133.2% revenue increase.
• US, with a +19.1% revenue increase.

Desktop

On Desktop, comparing 10 days before implementation to 10 days after, he was happy to observe the following:

• Impressions for Desktop Popunder zones across all GEOs went from 15.2k to 20.8k, which is a +36.1% increase 10 days after the change.
• Overall revenues for his website’s Desktop Popunder zones increased by +40.9%.

Top 5 GEOs: continuing on, you can see impressions and revenue increases achieved after 10 days of changing the Frequency Capping settings across the top 5 GEOs targeted on his website for Desktop:

As we can see above, the top 2 GEOs to achieve the highest increases were:

• UK, with +170.6% revenue boost.
• US, with +84.8% revenue boost.

#2 Popunder Frequency Capping Publisher Case Study: Mobile 

Publisher number 2 decided to boost Popunder revenues with Frequency Capping, testing out the tool. Before the change, frequency was set to have 1 Popunder ad shown per end user every 12 hours. He experimented with the feature by changing the capping setting to show 1 ad per single user every 6 hours on his Mobile Popunder zones as a tester.

Comparing 10 days before implementation to 10 days after the new frequency was set, he could observe noticeable increases in revenues and impressions:

• The Impressions reported over 10 days on his Mobile Popunder zones and all GEOs went from 1.1M to 1.2M, which is a +3.7% increase.
• Overall revenues for his website’s Popunder Mobile ad zones increased by +23.1%.

Top 3 GEOs: below you can see impressions and revenue increases achieved after 10 days of changing the Frequency Capping settings across the top 3 GEOs targeted on his website for Mobile:

As you can observe, the 2 GEOs that achieved the highest increases on Mobile Popunder zones were:

• Germany, with +53.9% revenue
• UK, with +48.9% revenue

#3 Popunder Frequency Capping Publisher Case Study: Desktop

Publisher number 3 also decided to experiment with the Frequency Capping feature, but on Desktop Popunder zones. Initially, he had his capping set up so that each single end user would be shown 2 Popunder ads every 12 hours. He changed the setting to show 1 Popunder ad per single user every hour.

Comparing 10 days before implementation to 10 days after the new frequency was set, he could observe noticeable increases in revenues and impressions:

• The Impressions reported over 10 days on his Desktop Popunder zones and all GEOs went from 10.2K to 21.7K, which is a +111.6% increase.
• Overall revenues for his website’s Popunder Desktop ad zones increased by +106.4%.

Top 5 GEOs: Impressions and revenue increases achieved over 10 days after the Frequency Capping change across the top 5 GEOs targeted on his website for Desktop Popunder zones go as follows:

The 2 GEOs that achieved the highest increases on Desktop Popunder zones were:

• China, with a +240.6% revenue increase.
• UK, with a +93.1% revenue increase.

Account Manager Tips on how to increase Popunder revenues and impressions

Wondering how to increase Popunder revenues and impressions? Here are some extra tips to increase your Popunder zones revenues from our Publisher Account Managers:

Tip! Experiment with your Capping Options: Experiment with the Custom setting and then look at your website’s analytics in order to find the timing that works best for your website and ad zones specifically. We recommend showing Popunder ads to your end users no more than once every hour.

Tip! Test out Popunder and FPI combos: Popunders can sometimes be blocked by Chrome. In your admin panel you have various trigger options for the FPI and Popunder combo to recover Popunder audiences. For instance, you could set a webpage to trigger both ad formats at different stages of the user journey on your website. So you could set the frequency capping of the Popunder to show the ad to a user once every 24 hours (1×24), then set the interstitial to be shown after the user’s 3rd click. This way you can show 2 different large format ads to the same user doubling your revenues for the user. Check this article for more FPI and Popunder combos.

Tip! Use In-Line code: To circumvent the effects of ad blockers, you can use the In-Line Popunder code. It is a single code which is very easy to implement, and ensures Popunders to be still shown to Adblock users so that you don’t miss out on these highly valuable revenues. If you also have Banners, Sticky Banner, Native and Instant Message zones, use ExoClick’s  Adblock Monetization Tool – A script has been developed to be compatible with multiple ad blockers, all browsers, platforms and devices.

Do you have any further questions about this Popunder Frequency Capping Publisher Case Study, the ExoClick’s Frequency Capping feature, how to increase Popunder revenues and impressions, as well as the Popunder or other high performing ad formats to monetize your traffic? Get in touch with our Customer Success Team hereand join the best ad network for Publishers with Popunder tools! Or take a look at our Ultimate Guide to Publishing for more zone positioning and ad zone optimization tips with ExoClick’s features.