Publishers! Unlock the Potential of Native Video Thumbnails on Video Content sites
You can now allow your advertisers to use Video Thumbnails for their Native ad creatives. Using a Native Video Thumbnails 1×1 creates a seamless end-user experience on your Video Content website. This format allows you to showcase an ad zone that appears like one of the video content thumbnails on your webpage. Read on to learn the potential of Native Video Thumbnails on Video Content sites and some best practices from ExoClick’s experts that will add value to your 1×1 Native In-Content ad zones.
How is the 1×1 Native Video Ad Format displayed?
Desktop example in-content:
Mobile scrolling example in-content:
Desktop Next To Video (NTV) 1×1
Let’s take a look at some of the best practices you can incorporate for your Native ad zones.
Ideas for 1×1 Placement options: How to customize your Native zones
As a Publisher, you can maintain visual harmony, and match the colors, fonts, and overall style of your Native ads to your website’s design, or try this GPT tool to help with your CSS customization. You can customize the shape of your 1×1 widget, for example, you can change your Native ad to a rectangle or square to match your website. Our advertiser guidelines state that the video thumbnail ad creative should have a 16:9 aspect ratio. But you as a Publisher can modify how the video will be displayed into any size of the Native ad zone of your choosing.
Mobile tip! Native 1×1 with text over the image or with the text on the right side: perfect on a multi-format in addition to a 300×100 on mobile header.
Tip! A/B Test out which works best, text over the image, or text to the side. This will help you find the best balance for your ad zone. Talk to your Account Manager or a Customer Success Manager for the best optimization strategies to boost your zone performance
Optimize Native ad zones for Video Content sites: Quality over quantity
Many Publishers fall into the trap of believing that adding more ad zones to their tube sites will automatically translate to higher revenue. While increased impressions can play a role, the truth is Publishers should prioritize quality over quantity. High-quality, thoughtfully integrated ad zones consistently outperform cluttered ones, driving higher CTRs and boosting your CPM. Try different placements for your ad zones, like above the fold or below the fold to find the best combination for your website.
Benefits of using Native Video 1×1 Thumbnails
When it comes to Native ad zones, which seamlessly blend advertising with your content, the potential for increased engagement is significant. Here’s how to maximize your Native ad zone performance and drive higher CTRs. Now let’s take a look at how Native Video Thumbnails can increase your ad zone performance.
- Enhanced User Experience: Seamlessly integrate ads with your video content by leveraging Native Video Thumbnails. This creates an immersive experience, mirroring the user’s natural browsing behavior.
- Increased Visibility & Engagement: Drive higher CTRs compared to traditional display ads. Video thumbnails combat banner blindness and capture user attention.
- Improved User Satisfaction: Provide users with more engaging content, leading to a more satisfying website experience and reduced ad fatigue.
- Clear Ad Identification: Implement a visible “Ad” logo or label on thumbnails for transparency, ensuring qualified clicks for Advertisers.
- Tip! You can choose whether Native ads display the “Ad” logo. For the best results, clearly label ads with an “Ad” logo this will help you to build trust and get more qualified clicks. Check out the CSS code below to incorporate the ‘AD’ symbol onto your Native zones!
.exo-native-widget-item-image::after {
content: "AD";
position: absolute;
top: 10px;
right: 10px;
background: rgba(0, 0, 0, 0.7);
color: white;
padding: 5px 10px;
border-radius: 3px;
font-size: 12px;
font-weight: bold;
}
Key Strategies for High-Performing Native Ad Zones:
Instead of simply adding more ad zones, prioritize quality for optimal revenue. High-quality, integrated Native ad zones yield higher CTRs and CPMs.
- Targeted Relevance: Use keyword targeting to attract specific advertiser offers that align with the content of the categories pages of your video content.
- Engaging Video Content: Enable Native Video Thumbnails to display short, compelling video previews of Advertiser offers, increasing user engagement.
- Strategic Placement: Experiment with placement optimization within video grids and feeds, focusing on high-visibility areas like the first few rows. Test GEO locations and devices, to see if they impact performance.
- Controlled Targeting: Leverage blocking tools and Frequency Capping to control ad content and frequency, ensuring a positive user experience. Utilize Publisher side blocking controls to exclude verticals.
Tip for Image site owners: Use the Native 1×1 without text. Although these can be used for Tube sites they are highly effective for picture websites. So, if you are an image-only website owner try this format for your Native ad zones.
Conclusion: Enable Native Video thumbnails on your Native zones
Native 1×1 creates a seamless end-user experience on your Video Content website because it allows you to showcase an ad zone that appears like one of the video content thumbnails on your webpage. It works especially well when you enable Native Video Thumbnails on your Native zones. If you are not yet using ExoClick for your website monetization, sign up now and gain access to advanced tools for Publishers, like easy Native ad integration and a large range of formats!
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